Content Marketing Specialist

Title: Content Marketing Specialist 

Location: Austin, TX / Dallas, TX / Morristown, NJ / San Jose, CA  

Reporting to: Director, Brand and Communications 

About Hippo: 

Hippo exists to protect the joy of homeownership. We believe that insurance should protect the things you treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep you protected throughout your homeowner journey. We’ll also help you find coverage for everything life brings—from auto to flood—reimagining how you care for your home. 

About This Role: 

Hippo is seeking a content specialist, who is equal parts brand steward and editorial storyteller with a project management backbone. This is a role for someone who lives branded content and keeps many moving pieces driving forward. This person will act as the connective tissue for content strategy across marketing. You’ll also serve as a highly visible cross-functional internal partner, maintaining editorial standards of excellence for content across the broader organization.  

You’ll manage editorial planning and the development and tracking of content performance, while collaborating cross-functionally to ensure content aligns with Hippo’s brand guidelines, legal requirements, and supports marketing and business goals. You’ll partner with internal and external content creators, manage agencies, and leverage insights to develop compelling, multi-purpose content that serves our business objectives. 

About You:  

• A brand-first content marketer who understands and executes organic growth strategies. 

• A strategic storyteller with a proven ability to distill complex topics into engaging, easy-to-understand content. 

• A highly organized editor and project manager with a track record of delivering quality content on deadline. 

• An savvy content marketer who approaches every piece of content through the lens of voice, tone, and creative integrity, not just a checklist.  

• An excellent writer with experience creating and directing compelling copy that matches Hippo’s specific tone of voice and style. 

• A creative leader who can research industry trends and topics to craft editorial direction that serve multiple audiences and business goals. 

• A cross-functional collaborator who can partner with agencies, designers, product marketers, and communications teams. 

• A growth minded thinker who leans on data to refine and elevate content performance. 

• A confident communicator who thrives at working within regulated environments and with legal teams.  

What You'll Do: 

• Grow Hippo’s editorial strategy by developing a content strategy that serves our branded channels. 

• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with an allotted budget. 

• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content. 

• Work closely with internal insurance experts to transform technical topics into consumer and partner-friendly, insightful content. 

• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry. 

• Manage content workflows, including working with freelance writers, designers, and legal. 

• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral). 

• Track and analyze content performance to refine strategy. 

• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant. 

 Must Haves:  

• 3-5+ years of content marketing or editorial experience, preferably in a regulated industry. 

• Growth-minded thinker who thrives in a fast-paced environment. 

• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content. 

• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals. 

• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals. 

• Experience working with designers to create visually compelling, brand-aligned content. 

• Proven track record of managing content teams and/or freelance writers and agencies. 

• Ability to handle cross-functional projects and collaborate across marketing and product teams. 

• Highly organized, deadline-driven, and adaptable to a fast-paced environment. 

Benefits and Perks 

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with: 

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP). 

• Equity - This position is eligible for equity compensation. 

• Training and Career Growth - Training and internal career growth opportunities. 

• Flexible Time Off - You know when and how you should recharge. 

• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers. 

• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees. 

The Morristown, NJ and San Francisco Bay Area base pay range for this role is $75,000.00 - $110,000.00. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands. 

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.