Content Marketing Specialist - France - E-Mobility (m/f/d)

Responsibilities

Local Demand Generation

• Create and localise integrated demand-generation campaigns to drive brand awareness, lead generation, and customer engagement in the French market.
• Develop and optimise sales collateral including articles, one-pagers, reports, case studies, videos, and email sequences tailored for local audiences.
• Collaborate with cross-functional teams (e.g., sales, product) to align messaging and deliverables with overall business objectives.
• Analyse user behaviour, website performance, and testing results to implement on-page SEO and continuously improve web copy on the French website.
• Track campaign performance and use data-driven insights to refine and maximise effectiveness.

Local Events Management

• Plan, produce, and coordinate content, communications, schedules, and promotional materials for both on-site and virtual events in France.
• Oversee all event logistics, including venue selection, vendor management, registration, and coordination of deliveries to ensure exceptional event execution and attendee experience.
• Collaborate with internal stakeholders and external partners to deliver engaging, locally relevant event experiences.
• Support post-event follow-up activities and reporting to measure impact and gather learnings for future event strategies.

Local Positioning

• Implement PR strategies, co-marketing initiatives, and influencer partnerships to strengthen brand positioning in the French market.
• Build and maintain relationships with local media, partners, and influencers to enhance brand visibility and credibility.
• Conduct field research activities—including surveys, interviews, and panel discussions—to uncover market insights, customer needs, and industry trends.
• Repurpose research data into high-value content such as blog posts, whitepapers, presentations, and customer-facing materials to support marketing and sales efforts.

• You have impeccable writing and communication skills in French, but you’re comfortable interacting in English with your teammates 
• You can share a portfolio and/or writing samples showcasing how you’ve translated business objectives and user data into successful content and/or campaigns 
• You understand that writing for algorithms does not outweigh providing value to our audience; you’re meticulous in ensuring your writing speaks to our audience from the get-go 
• You are organised and can manage multiple tasks under time pressure 
• You are proactive and entrepreneurial, comfortable taking ownership in a market where things are still being built 
• You can travel across France to support your team at events once every 1-2 months 
• You have experience working with one or more of these tools: HubSpot, Salesforce, Google Analytics, Webflow, LinkedIn Ads 

• A purpose-driven company driving Europe’s transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships, etc