Content Marketing Manager

Marketing at TRACTIAN: The Marketing team at TRACTIAN crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with a lot of teams to elucidate how we can help our clients reach their full potential. What you'll do: As our Content Creator, you will be responsible for developing high-quality technical and commercial content that supports both brand awareness and demand generation. You’ll play a key role in educating our audience, positioning our solution as a category leader, and moving prospects through the funnel. Your content will directly support inbound marketing, lead nurturing, and sales enablement. Responsibilities

Produce technical content such as blog posts, landing pages, ebooks, and email sequences focused on industrial maintenance, reliability, and technology.

Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages, customer case studies, and battlecards.

Create strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas and mapped to the deal cycle.

Support Account-Based Marketing (ABM) and outbound motions with highly targeted, localized content.

Support demand generation initiatives through educational resources, SEO-focused articles, and lead magnets.

Localize and adapt technical content from our Brazil and US teams for the Mexican market.

Write and manage content for institutional pages, newsletters, and outbound campaigns.

Write scripts for social media, adapting technical topics into engaging narratives.

Maintain relationships with key media partners and influencers to expand distribution and reach.

Requirements

3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech

Proven experience producing content that educates, converts, and supports the sales pipeline

Experience in analyzing how content contributes to lead generation and revenue (e.g. attribution, influenced deals, velocity)

Strong technical writing skills and the ability to simplify complex topics

Solid understanding of content marketing principles and funnel strategy

Experience with SEO tools (e.g. Semrush, Ahrefs) and content performance analytics

Highly autonomous, organized, and deadline-oriented

Advanced English