Content Marketing Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing everything that happens online. Our unique data and solutions empower over 10,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange and continue reaching new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

We’re looking for a Content Marketing Manager, reporting to the Team Lead, Content Marketing in the UK.

Why is this role so important at Similarweb?

As a Content Marketing Manager you will create, edit, and support the development of high-quality, data-driven content that enhances customer experiences, communicates our unique value proposition, and supports our marketing sales funnel. The role demands expertise in AI-powered content creation, SEO, and digital storytelling, along with a passion for insights creation. You must be a self-starter, pay careful attention to detail, and be comfortable in an ever-changing environment.

You’ll play a pivotal role in positioning Similarweb’s product verticals across marketing, sales, strategy, and research audiences—partnering closely with Product Marketing to drive awareness, adoption, and pipeline. This is a hybrid role that blends editorial excellence, AI-enabled content execution, and go-to-market alignment. You’ll help shape the voice of Similarweb in a fast-moving digital landscape while building scalable systems for high-impact content delivery.

This is a hands-on position, meaning you must have the ability to quickly turn around content requests for Similarweb’s field marketing teams across the globe and support the execution of multiple content deliverables simultaneously. If you excel in content creation, AI integration, digital marketing, and competitive intelligence, this opportunity is for you.

So, what will you be doing all day?

• Crafting engaging, data-driven content: Develop high-impact blog posts, white papers, case studies, reports, and landing pages targeted at business leaders in marketing, analytics, category management, and ad sales.
  
  

• Building and executing a content strategy: Support go-to-market objectives across product lines by crafting compelling narratives that highlight how each solution delivers value to different customer personas.
  
  

• Acting as a strategic partner to Product Marketing:
  Collaborate with Product Marketing to develop messaging frameworks, product positioning content, battle cards, and solution-level content for campaigns, events, and sales enablement.
  
  

• Leveraging AI to boost efficiency: Use AI-powered content tools to optimize workflows, improve SEO, and personalize content across channels.
•  Tools we love: ChatGPT, Character.AI, Gemini, Copy.ai, Claude, Grammarly, Flourish, Infogram, Hemingway, Midjourney, and Airtable.
  
  

• Turning unique data into actionable insights:  Translate Similarweb’s powerful data into compelling stories and insights that resonate with decision-makers across industries. Work with data analysts and the insights team to create engaging reports, industry benchmarks, and real-time trends that build authority and relevance.
  
  

• Collaborating across content and insights teams: Work closely with product marketing, SEO, insights, industry, and demand gen teams to align content with business objectives. This spans blogs, case studies, white papers, and reports, as well as social media, email, and webinars.
  
  

• Experimenting and innovating: Test and implement AI-driven content approaches, staying ahead of industry trends to maintain a competitive edge. Spearhead the adoption of AI tools and infrastructure (e.g., prompt libraries, automated workflows, LLM-based content creation) to scale high-quality content production.
  
  

• Driving business impact:  Identify opportunities to strengthen content marketing materials and messaging by persona, use case, industry, and region. Optimize and repurpose core assets into channel-ready content for LinkedIn, newsletters, paid campaigns, and product-led growth (PLG) motions.
  
  

• Tracking performance and optimizing content: Track content performance, run experiments, and continuously optimize strategies based on insights and key performance indicators (KPIs).

This is the perfect job for someone with:

• 2- 5 years’ experience as a content manager, ideally in B2B SaaS or tech
  
  
• Proven experience translating product features and value props into engaging content for enterprise buyers
  
  
• Hands-on experience with AI content tools such as Copy.ai, ChatGPT, or Gemini
  
  
• Proficiency in using data visualization tools like Flourish and Infogram to create compelling visual assets
  
  
• Strong copywriting, editing, and creativity skills, with a proven ability to craft impactful content that resonates with business audiences
  
  
• The ability to collaborate effectively with cross-functional teams and manage multiple projects while meeting deadlines
  
  
• A strategic and hands-on approach – comfortable balancing big-picture content strategy with fast-paced execution
  
  
• Demonstrated experience translating complex data or market insights into actionable content that supports business decisions
  
  
• Strong knowledge of SEO best practices, keyword research, and content performance measurement to optimize content for various channels
  
  
• Experience in optimizing and repurposing core content into various formats such as LinkedIn posts, newsletters, and webinars
  
  
• Familiarity with SEO platforms like Similarweb, Ahrefs, SEMrush, or Google Analytics to analyze and improve content performance
  
  
• Data-driven mindset with experience analyzing performance and adjusting strategies accordingly
  
  
• Self-motivation, attention to detail, and the ability to manage multiple projects, deadlines, and content areas simultaneously
  
  

Bonus points

• Familiarity with Similarweb’s platform or other digital intelligence/data tools.
  
  
• Experience working with revenue teams or GTM leadership to shape pipeline-driving narratives.
  
  
• Background in journalism, research, or technical writing a plus.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity, and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.