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Signpost

Content Marketing Manager

Austin , United States

AI overview

Drive content strategy that shapes communication for home service businesses, producing full-funnel content to enhance customer engagement and drive demand.

At Signpost, we’re on a mission to reshape how home service businesses run their day-to-day. For most pros, communication and back-office work get in the way of actually doing the job — leading to missed opportunities and stalled growth.

We help home service providers stay responsive, organized, and connected with their customers, so they can focus on the work that matters.

We’re looking for a Content Marketing Manager who can turn our mission, customer insights, and product strengths into compelling content that drives demand, builds trust, and positions Signpost as the go-to communications and operations partner for home service pros.

Who You Are

  • A strategic storyteller who can produce clear, compelling content across the entire funnel.
  • Someone who understands how to craft narratives that attract, educate, and convert busy home service pros.
  • A creator who’s equally comfortable writing, editing, planning, and optimizing.
  • A cross-functional partner who loves collaborating with Product, Sales, and CS to turn insights into high-impact content.
  • A builder who can help shape a scalable content engine inside a fast-moving, growing company.

What You’ll Do

  • Own the end-to-end content strategy across blog, website, email, social, ads, webinars, and downloadable resources.
  • Produce full-funnel content that supports awareness, conversion, and customer activation.
  • Collaborate with product to create messaging and content for product launches, campaigns, and new initiatives.
  • Build SEO-driven content that grows organic reach and brings in qualified traffic.

Desirable Experience

  • Content Marketing: 5+ years in SaaS companies or a similar fast-paced environment. 
  • Full-Funnel Content Creation: Blogs, landing pages, guides, scripts, email, and social.
  • SEO & Organic Growth: Keyword research, search intent, and on-page optimization.
  • Industry Familiarity: Experience with SMB, home services, martech, or communications tools is a plus.
  • Startup Mentality: Comfortable iterating quickly and building structure as you go.
  • Cross-Functional Collaboration: Proven ability to partner effectively with Product, Sales, and CS.
Signpost

Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers. In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Co...

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