Content Marketing Manager (Remote)

Overview of the role We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that has remained largely untouched by the digital revolution, and PolicyMe is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re looking for a Content Marketing Manager to help us build the future of insurance in Canada and beyond. PolicyMe is looking for a strategic, hands-on Content Marketing Manager to own and scale the Health and Dental content vertical. In this role, you’ll be responsible for driving organic growth through high-quality, AEO-optimized content that helps Canadians make smarter insurance decisions. This role is ideal for someone who blends editorial judgment with performance thinking, enjoys managing people and processes, and is excited to shape how PolicyMe shows up in search and AI-generated answers. What you'll be doing:

You’ll own end-to-end content strategy for your vertical—setting the roadmap, building and managing a content calendar, and ensuring strong AEO visibility across search engines and AI-driven answer platforms. You’ll collaborate closely with SEO, brand, and product teams, while managing a network of writers and freelancers to deliver consistent, high-impact content at scale.

Owning and scaling a dedicated content vertical from strategy through execution

Driving SEO and AEO visibility, with a focus on discoverability in search and AI answers

Managing writers, freelancers, and editorial workflows

Building and maintaining a high-performing content calendar

Measuring performance and iterating based on insights

What we are looking for:

This role is ideal for someone who blends editorial judgment with performance thinking, enjoys managing people and processes, and is excited to shape how PolicyMe shows up in search and AI-generated answers.

3–6+ years of experience in content marketing, SEO, or editorial roles, ideally in a high-growth, digital-first company

Proven experience owning a content vertical or program end to end, including strategy, execution, and performance measurement

Strong background in SEO with emerging AEO best practices, including content designed to rank and perform in AI-driven answer surfaces (e.g., featured snippets, SGE-style results, LLM visibility)

Experience managing writers and freelancers, including onboarding, assigning briefs, editing, and maintaining quality and voice

Demonstrated ability to build and maintain a content calendar aligned to business goals and seasonal priorities

Comfort working cross-functionally with SEO, product, brand, and growth teams

Data-literate mindset with experience using tools like Google Search Console, GA, Ahrefs/SEMrush, or similar to guide content decisions

Strong editorial judgment, with the ability to balance brand, accuracy, and performance—especially important in regulated industries like insurance or fintech

Why join us:

Generous PTO - 20 vacation days

A comprehensive benefits plan with premiums paid in full by PolicyMe

Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential

An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry

Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)

Access to stock options based on performance

Compensation: The total target cash compensation for this role is $115,500–$134,000 CAD, based on experience. We’ll walk through the details together during the interview.