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Makro PRO

Content & Marketing Manager (Native Chinese/ Based in Shanghai, China)

Shanghai , China
full-time

AI overview

Lead the development of innovative content strategies and foster influencer collaborations to enhance brand visibility across multiple Chinese platforms.

•Content Strategy & Planning: Develop the brand’s overall content strategy in China, planning cross-platform content matrices (off-platform: Xiaohongshu, Weibo, Douyin; in-platform: Tmall) and communication calendars.

•Core Content Creation & Empowerment: Lead core creative concepts and content ideation for key campaigns (e.g., major promotions, new product launches), collaborating with the TP to produce and support core materials and copy that meet business needs while ensuring brand consistency.

•Influencer Marketing & Live Streaming Coordination: Responsible for KOL/KOC and streamer resource development and collaboration, guiding the TP or partners to adapt core brand creatives for influencer and live streaming scenarios.\

•Content Quality Oversight: Manage and review extended content produced by the TP (e.g., product detail pages, daily visuals/videos) to ensure compliance with brand standards and quality requirements.

•Performance Tracking & Optimization: Monitor content marketing ROI and continuously optimize strategies based on data insights.

Requirements

  • 3+ years of experience in brand content marketing or social media marketing, familiar with KOCs/KOLs in China.
  • Deep familiarity with mainstream Chinese content platforms and trends, with strong content planning and original creative capabilities to produce high-quality content blueprints and core ideas.
  • ROI and sales driven in mindset on generating sales while working with KOCs/KOLs
  • Extensive network and successful collaboration experience with influencers/streamers.
  • Excellent content aesthetics and project management skills, capable of effectively guiding internal and external teams to execute content initiatives.
  • Ability to multitask and remain calm under pressure, especially during peak hours or intense situations
  • Ability to communicate effectively through written and spoken word
  • Basic English communication skills required.
  • Excellent communication and problem-solving skills
  • Outstanding cross-functional and cross-cultural communication skills, able to efficiently collaborate with internal and external teams.
  • Strong analytical and Proficiency in data management skills: MS-Excel (Professional Level), Outlook, Analytics Platform, Marketplace Back-end platform​
  • Relationship building and networking
  • Self-motivated, well-organized, flexible and result oriented
  • Ability to work in a fast-paced, dynamic environment:
  • Innovation and creativity: A forward-thinking mindset to stay updated on industry
 Makro PRO

MakroPRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers by bringing together the best talent to transform the B2B marketplace ecosystem in Southeast Asia Curious. Growth-mindset. User-obsessed. We search for talented people who each bring unique skills and behaviours that will help us build Southeast Asia’s next unicorn. Whether you’re in tech, marketing, finance or client/seller-facing roles, our people bring relentless passion, fast learning and a culture of innovation to every dimension of their work. Every member of our team is open to new perspectives, willing to navigate uncertainty and brings humility and radical candour to the table at all times We are bold, energetic, and thoughtful – grounded in our purpose and family culture, while driven by our passion for digital innovation. Our company is 70% technology, 20% retail, 10% logistics, and 100% heart. Every day, we use leading-edge technologies to understand and help food retailers, hotels, restaurants, caterers, and other businesses big and small navigate supply chain complexities and achieve their goals But the best technology needs to be driven by passionate talent. Aspiring professionals who share our belief in collaboration, diversity, and excellence – those willing to think big, redefine what’s possible, and put customers at the center of their work In return, our commitment to you is to offer a workplace like no other, where ideas can thrive and individuals can be themselves, where colleagues support each other and talent is fairly rewarded, where growth and learning opportunities are the norm not the exception, and where your career can reach new heights

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