Are you a content marketing enthusiast who believes in the power of digital marketing to educate customers, build brand loyalty, and drive sales? Are you a skilled editor and writer who wants to work with an established company to build and grow its content marketing strategy?
If so, then LV Collective might be the perfect place for you. We’re a fast-growing, energetic company with a passion for design and cutting-edge innovation. The right candidate for this position will be a savvy wordsmith, have a knack for writing, and the ability to interview subject matter experts and turn that information into compelling web content.
Your key goal will be to produce content that expands our digital footprint, builds brand awareness, and generates leads. You will also be at the forefront of our SEO and generative search optimization efforts—staying on the cutting edge of AI trends and analyzing the evolving search landscape.
Requirements
Job Responsibilities
Digital & Content Marketing
- Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
- Optimize the company’s marketing automation and lead nurturing processes through email, content, landing pages, and other digital channels
- Evaluate and measure the success of content marketing campaigns; use this data to recommend improvements
- Create fresh content for the company’s learning center and website to attract site visitors via search and email subscribers
- Manage marketing and sales lists and develop targeted lists as needed
- Write copy for marketing collateral, web pages, case studies, award nominations, presentations, and other digital and print materials
- Proofread and copy-edit a wide range of marketing materials for clarity, style, tone, spelling, grammar, and consistency with the AP style guide
- Assist with website updates and maintenance, especially blog posts, case studies, and bios
- Assist with inbound marketing strategies that allow leads to self-qualify via website engagement; strategies include lead scoring, internal email campaigns, progressive profiling, etc.
- Assist with content strategy development, including pillar content campaigns and the creation of client personas
SEO & Generative Search Optimization
- Stay on the cutting edge of AI trends and search landscape changes, testing and optimizing content for SEO
- Research, report, and analyze SEO performance data
- Dive headfirst into the world of analytics. Track key metrics like sessions, bounces, and conversions to see what’s really moving the needle.
- Continuously test and refine strategies to discover what works and what doesn’t, and create standout, high-performing content that delivers results.
- Continuously refine content strategy to improve search visibility and user experience
Other
- Assist with other duties and special projects as assigned
- Ability to work late or on weekends may be required
Qualifications
Education & Experience
- 2 - 3 years experience in content creation and SEO optimization preferred
- Bachelor’s degree, preferably in Marketing, Communications, Journalism, or a related field
- Experience in content creation, particularly for digital platforms (blogging, email marketing, etc.)
Business Skills
- Strong writing and editing skills with an excellent command of grammar and spelling
- Familiarity with SEO best practices and tools
- Proficiency in WordPress; familiarity with HTML is a plus
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
- Proficiency in Microsoft Office applications (Excel, PowerPoint, Word)
Bonus Points If…
- You have a passion for staying ahead of digital marketing trends, especially in SEO and AI technology
- You’re familiar with tools like Google Analytics, SEMrush, Hubspot, etc.
- You have a deep understanding of generative AI and its impact on content marketing and search rankings
You love feedback and thrive in a collaborative environment
Benefits
LV Collective offers a collaborative, fun, and flexible work environment inside its beautifully designed office located in Downtown Austin, Texas. Perks include unlimited paid time off, a pet-friendly office culture, a fully stocked breakroom with snacks, coffee, and sparkling water, free parking, and competitive benefits, including 401k, medical, vision, and dental. Team happy hours and lunches happen often, and ping pong matches daily.
