Content Marketeer

An exciting opportunity has arisen for a Content Marketeer to join our Marketing Team on a full time, permanent basis. If you are someone who is passionate about marketing, open minded to content creation with a can do attitude we would like to hear from you.

About the role

We are looking for an organised, creative and energetic Content Marketeer to help bring our brand to life across our B2B and B2C audiences – from HR teams and insurers to our employees and members.

Your day to day could include creating website content, recording podcasts, writing bespoke briefings and creating landing pages. You will produce and manage content that influences buying decisions and engages users. You will be comfortable working across formats and channels, juggling priorities and using AI tools to move quickly and smartly.

This is a hands-on role in a collaborative, fast-moving environment, with lots of ownership and room to make an impact on a daily basis. Day-to-day, you will be expected to:

• Create content that explains and positions our services clearly and confidently – from virtual GP to mental health, MSK, ADHD and more
• Support sales and account management teams with pitch materials, decks and client-ready campaigns
• Work with our clients (insurers, gyms, employers and more) to produce content they can use to communicate with their people
• Shape our content strategy across multiple channels and bring consistency across brand, acquisition and lifecycle marketing
  

Key Responsibilities

• Own and deliver the content calendar across all B2B and B2C touchpoints
• Plan and produce high-quality content including blog posts, whitepapers, social posts, email campaigns, app copy and more
• Manage and brief freelance writers and designers
• Edit and refine existing materials, ensuring quality, accuracy and a strong tone of voice
• Use HubSpot and AI tools (such as ChatGPT, Jasper or similar) to improve workflow and efficiency
• Occasionally make light-touch graphic edits (e.g. using Canva) – no design qualification needed, just a good eye
• Track performance and identify opportunities to improve and test content across channels

What You Will Bring

Our ideal candidate will need to be able to demonstrate:

• 5+ years’ experience in a content or marketing role, ideally within health, tech or wellness
• Excellent writing and editing skills, with a strong portfolio of written work
• Experience developing content for both business and consumer audiences (B2B2C)
• Confidence using AI tools and marketing platforms to increase speed and output
• Experience managing content pipelines and freelancers
• A strategic mindset and a hands-on approach – able to balance ideas with execution
• Ability to collaborate well across commercial, clinical and product teams
• A keen interest in making complex topics simple and engaging

Nice to Have

• Experience using HubSpot CMS and email automation tools
• Knowledge of SEO best practices
• Previous work in employer benefits, healthcare or regulated sectors
• Understanding of localisation and adapting content for different markets

Purpose

• Create content that explains and positions our services clearly and confidently – from virtual GP to mental health, MSK, ADHD and more
• Support sales and account management teams with pitch materials, decks and client-ready campaigns
• Work with our clients (insurers, gyms, employers and more) to produce content they can use to communicate with their people
• Shape our content strategy across multiple channels and bring consistency across brand, acquisition and lifecycle marketing

About HealthHero

HealthHero is a digital-first, end-to-end healthcare provider. We connect smart digital tools with gold-standard clinical expertise to enhance people’s whole health and optimise healthcare efficiency.  Active in the UK, Ireland, France and Germany, HealthHero offers 5 million consultations annually and provides services to 30 million covered lives. Our mission is simplifying healthcare, improving lives.

Why Us?

• A chance to shape content for one of Europe’s most ambitious digital health companies
• Work that matters – making healthcare simpler, more accessible and more human
• Supportive, down-to-earth team with a strong mission and values

What we offer

• 25 days holiday plus bank holidays and your birthday off
• Access to HealthHero’s digital healthcare services (GP, mental health and more)
• Life cover, cycle to work and electric car schemes
• Hybrid working – with regular team days in London or Bracknell
• Pension scheme and salary exchange

Salary: £40-45k DoE
Role type: Hybrid WFH (London)

Apply

Please submit your application and cover letter by Friday 20th June (17:00)

Should you wish to discuss the role in greater detail please contact [email protected]

We reserve the right to close this job in the event we receive a sufficient number of applications.

Please note that we are unfortunately unable to offer a sponsor licence to candidates who require sponsorship from their employer.