Content Marketing Manager

fal is building the Generative Media Cloud. Infrastructure that helps creators and developers turn raw ideas into finished media, instantly. We’re growing fast and looking for a Content Marketing Manager to shape the narrative of our brand across every channel and touchpoint.

If you're part storyteller, part strategist, and deeply online, this role is for you.

Why this role matters

Great infrastructure deserves great storytelling. You’ll define and own fal’s content engine, educating new users, energizing our community, and generating demand through content that actually gets shared. This isn’t a back-office blog role, you’ll be front and center on product launches, viral moments, and shaping how the market sees fal.

What you’ll do

• Build and own a strategic content calendar spanning blog, social, newsletters, product launches, and downloadable assets
  
  
• Create high-quality, high-velocity content across the funnel — from technical deep dives to product announcements to viral memes
  
  
• Partner with product, sales, and customer success to craft clear, differentiated messaging tailored to each audience
  
  
• Lead and execute model and product launches, owning the story from Twitter threads to press pitches
  
  
• Optimize content for distribution and performance, including SEO, shareability, and conversion
  
  
• Monitor trends, user behavior, and competitor narratives to keep our content relevant and punchy
  
  

You’ll thrive in this role if you:

• Have 2–5 years of experience in content marketing, product marketing, or media, especially in fast-moving tech environments
  
  
• You have a great internet persona. You’ve built an audience, launched ideas that took off, or know how to consistently punch above your weight online
  
  
• Have a proven track record of creating content that drives engagement and pipeline, not just impressions
  
  
• Know how to move fast and iterate. You’re more “publish and learn” than “perfect and wait”
  
  
• Can write across formats: short, long, witty, serious, technical, or viral and know which one to use when
  
  
• Bonus: you’re familiar with AI, dev tools, or creative communities and love staying at the edge of what's possible

Compensation:

• $150,000 - $210,000 OTE + equity + comprehensive benefits package

What we offer at fal

• Interesting and challenging work

• Employee-friendly equity terms (early exercise, extended exercise)

• A lot of learning and growth opportunities

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites