Content Marketing Manager DACH

As Content Marketing Manager DACH, you own the regional content strategy and execution — from narrative and messaging to hands-on production and repurposing. You’ll be the go-to person for content quality and brand consistency in the DACH region, partnering closely with the regional go-to-market function and the global content team to drive measurable impact across pipeline, brand awareness, and organic visibility.

Responsibilities

Content Strategy & Roadmap (≈40%)

• Own and maintain the DACH content roadmap aligned with regional marketing priorities and commercial goals.

• Be the tone-of-voice guardian for DACH: ensure content is consistent with Tellent’s positioning and brand standards across channels

• Partner with the Regional Campaign Manager to develop campaign concepts and ensure every asset meets a high bar for clarity, relevance, and conversion.

• Partner with the Head of Marketing to support PR initiatives, turning brand moments into repeatable visibility and authority.

Content Creation & Management (≈40%)

• Create standout customer advocacy content (case studies, testimonials, quotes, video highlights, review narratives).

• Write and ship creative high-quality content across the funnel: emails, nurture flows, landing page copy, social posts, ad copy, event assets.

• Manage and brief freelancers/partners when needed (e.g., long-form assets, multimedia), including:

  • clear briefs, outlines, messaging guidance

  • editing, feedback, and QA

  • delivery timelines and stakeholder alignment

• Repurpose PR coverage and brand moments into content bundles (blog, social, newsletter, nurture sequences, sales enablement snippets).

SEO & Evergreen Content (≈20%)

• Review, edit, and provide feedback on freelance-produced content (e.g., blogs, guides, social posts) to ensure quality, regional resonance and brand alignment to support long-term evergreen content and SEO goals.

• Monitor and report on content and SEO performance (e.g., organic sessions, rankings, branded search visibility, conversions).

• Collaborate with the global content team on SEO + LLM/search initiatives (≈1 day/week) to strengthen overall discoverability and content performance.

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Your 12-month journey as a Content Marketeer

In your first 3 months

• Become fluent in Tellent’s products, ICP, differentiators, and the DACH HR market.

• Build relationships across Marketing, Sales, Product, and CS to understand what prospects and customers care about.

• Audit existing DACH content and launch a clear regional content roadmap with priorities, formats, and cadence

By month 6

• Consistently ship high-quality content that supports campaigns and creates measurable momentum (engagement, conversion contribution, and sales enablement value).

• Establish a reliable content engine with clear briefs, smooth collaboration, and predictable output.

• Share learnings and best practices with the wider marketing team across regions.

By month 12

• You’re recognized as the DACH content lead and trusted partner for PR and brand visibility.

• You’ve built a coherent regional narrative and a content system that scales.

• You actively shape regional marketing direction based on performance insights and business needs.

What you’ll bring

• 3+ years experience in a content-focused marketing role (hands-on writing required).

• Fluent in German ( C2 level) and professional English proficiency.

• Strong ability to create content that supports commercial outcomes (pipeline impact, conversions, adoption, retention — depending on focus).

• Excellent editorial judgment: structure, clarity, tone-of-voice, and audience empathy.

• Comfortable collaborating cross-functionally and juggling multiple projects in a fast-moving environment.

• A test-and-learn mindset: you enjoy experimenting with formats, angles, and repurposing strategies.

• Familiarity with SEO fundamentals (search intent, on-page best practices, content briefs).

What we offer

• Remote or hybrid working in Netherlands, France or Germany

• A chance to shape content in a high-growth European scale-up.

• €1,500 annual training budget

• 30 paid holiday days in Germany/The Netherlands

• Pension scheme & fitness subscription

• Apple MacBook + home office budget and allowance

• Work from anywhere 4 weeks per year

• Inclusive, international environment — ambitious goals and a lot of fun along the way

• High-impact role at one of Europe’s fastest-growing companies