Content Marketing Executive

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!   We are currently looking for a talented and driven Marketing Executive to join our team in London. As a key member of the Lalamove UK marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the UK market. What you’ll do:

Support Marketing team in planning and implementing campaigns for users and drivers in UK 

Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns

Manage entire campaign workflow, including testing, creative, operational, and reporting

Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels

Manage segmentation strategy for campaign testing and analysis

Track and optimize campaign performance and monitor competitors' campaigns

Collaborate with cross-functional teams for campaign strategy planning and execution

Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

What You'll Need:

Bachelor’s degree in Marketing, Business, or related field

Minimum 3 years of working experience in both digital and offline marketing 

Excellent command of spoken and written English

Familiarity with the local market, consumer preferences, and marketing trends

Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)

Proven track record of executing successful marketing campaigns and achieving measurable results