Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future.
As our Content Marketeer, you turn complex energy and tech topics into clear, engaging stories that support Smappee’s commercial growth. You build and execute a structured content strategy across channels, collaborate closely with internal experts, and ensure consistent communication that strengthens our global brand presence.
Responsibilities
- Develop and execute Smappee’s content strategy across markets and customer segments.
- Build and maintain a structured content plan and editorial calendar.
- Create compelling and accurate content for blogs, social media, newsletters, and product pages.
- Translate complex technical topics—such as energy monitoring, EV charging, and automation—into accessible language.
- Coordinate creative assets, translations, and localisation with internal and external partners.
- Monitor content performance, track SEO and engagement metrics, and optimise based on insights.
- Collaborate with stakeholders across product, sales, R&D, and marketing to gather input and deliver publishable content.
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or equivalent experience.
- Minimum 5 years of experience in content marketing, ideally in technical or complex industries.
- Strong writing and editing skills across multiple formats.
- Ability to explain technical concepts clearly and accurately.
- Experience with SEO, keyword research, and content performance analytics.
- Experience working with customer journeys and identifying content gaps.
- Fluent in English (Dutch or French are strong assets).
- Experience with Craft CMS, HubSpot, or AI/LLM tools is a plus.
- Curious, proactive, hands-on, and a collaborative team player.
Benefits
At Smappee we believe in a modern and dynamic work environment where you can be yourself and truly inspire people to contribute to a better planet. What can you expect exactly?
- An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
- Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
- A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
- Remuneration according to experience, completed with extra-legal benefits such as an electric company car and charging card, meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days, a target-related bonus, profit participation and optional bicycle leasing.
- A job where you can truly contribute to a better planet.
