Content Lifecycle Strategist

TLDR

Drive brand awareness and customer engagement by developing and executing a comprehensive content strategy that aligns with business goals and enhances the customer journey.

divdivp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Laserfiche is a leading document management and process automation platform that helps organizations transform how they manage information and work smarter. Trusted by thousands of organizations worldwide, we empower teams to securely capture, manage, and optimize content across its entire lifecycle./span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"span style="font-weight: normal;"We are/spanspan style="font-weight: normal;" hiring an integral Content Lifecycle Strategist to own the planning, development, and optimization of content that drives brand awareness, demand generation, and customer engagement and retention. This role blends strategic thinking with hands-on execution, ensuring content supports the full customer journey—from capture to conversion and long-term retention./span/span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"You will partner closely with stakeholders across Product Marketing, Communications and Creative, Web Development, Sales Operations, Engineering, Events, and Partner Marketing to deliver consistent brand voice, messaging, and storytelling across all channels./span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;font-weight: bold;"Location:/span/pul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Remote work from home on Mondays and Fridays/span/li/ulp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"span style="font-weight: bold;"About the Role - Key Responsibilities:/spanspan style="font-weight: bold;" /spanspan style="font-weight: bold;" /span/span/pul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Develop and execute a comprehensive content strategy aligned with business objectives and go-to-market priorities/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Own and manage the editorial calendar across blogs, ebooks, case studies, whitepapers, webinars, email campaigns, and website content/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Collaborate with Product Marketing, Demand Generation, Sales, and Customer teams to create high-impact, audience-centric content/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Translate complex product, technical, and industry concepts into clear, compelling narratives for multiple personas and funnel stages/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Conduct audience research, competitive analysis, and SEO keyword research to inform content direction and prioritization/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Measure and optimize content performance using analytics, including engagement, conversion, and pipeline impact/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Manage content production workflows, working with internal contributors and external freelancers or agencies/span/li/ulp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 18.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"span style="font-weight: bold;"About You - Essential Qualifications:/spanspan style="font-weight: bold;" /span/span/pul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 115.0%;margin: 12.0pt 0.0pt 0.0pt 27.2pt;padding-left: 8.8pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"5-8 years of experience in content marketing, editorial strategy, or related roles/span/lili style="background-color: rgb(255,255,255);color: rgb(85,85,85);font-family: sans-serif , arial , helvetica;font-size: 12.0pt;margin: 5.0pt 0.0pt 5.0pt 27.2pt;padding-left: 8.8pt;text-indent: 0.0pt;"span style="color: rgb(85,85,85);font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Bachelor’s degree in marketing, Business, or related field./span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Proven experience developing and executing content strategies for B2B, SaaS, or technology-driven organizations/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Strong understanding of the full content lifecycle and customer journey/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Exceptional writing, editing, and storytelling skills with a keen eye for detail/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Experience collaborating cross-functionally with marketing, sales, and product teams/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Data-driven mindset with the ability to translate insights into actionable improvements/span/lili style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Familiarity with SEO best practices, content analytics tools, and marketing automation platforms/span/li/ulp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors. /span/pul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"$70,000 - $90,000 per year/span/li/ulp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;font-weight: bold;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"span style="font-weight: bold;"Perks amp; Benefits at a Glance /spanspan style="font-weight: bold;" /span                     /span/pul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Generous time off:/spanul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"15 Days of Vacation/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"3 Floating Holidays/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"2 Paid Volunteer Days/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"9 Paid Holidays/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Hybrid Work Environment/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Free Parking: covered and EV charging stations/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Various 401 (k) Investment Options and Generous Company Match/span/li/ulul style="margin: 0.0pt;padding-left: 0.0pt;"li style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt 26.5pt;padding-left: 9.5pt;text-indent: 0.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"HMO and PPO Medical Care Options /span/li/ul/li/ulp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time./span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;font-weight: bold;"About Us:/spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"a style="color: rgb(70,120,134);" href="https://www.laserfiche.com/?_gl=1%2A1comv3w%2A_gcl_au%2AMTQ5MjAxNjcwMi4xNzY4MjU3NDA4"span style="color: rgb(70,120,134);text-decoration: underline;"Laserfiche/spanspan style="color: rgb(70,120,134);text-decoration: underline;" /span/ais a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dynamic startups to Fortune 500 enterprises—to accelerate productivity, improve collaboration, and deliver exceptional customer experiences./span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Through scalable workflows, customizable digital forms, and AI-powered automation, the Laserfiche platform enables teams to simplify complex processes and operate with greater efficiency. Our no-code solutions empower employees to innovate, adapt quickly, and make data-driven decisions that move their organizations forward./span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"With a strong global presence and offices across North America, Europe, and Asia, Laserfiche is recognized for its commitment to innovation, quality, and customer success. Our people-first culture fosters professional growth, continuous learning, and collaboration—making Laserfiche a place where talented individuals can shape the future of digital enterprise technology./span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Learn more about our team a style="color: rgb(70,120,134);" href="https://laserfiche1.wistia.com/medias/xelunw23au"span style="color: rgb(70,120,134);text-decoration: underline;"here/span/a. /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.                                                       /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Talent Acquisition at a style="color: rgb(70,120,134);" href="https://www.laserfiche.com/contact/"span style="color: rgb(70,120,134);text-decoration: underline;"a target="url" href="https://www.laserfiche.com/contact/"https://www.laserfiche.com/contact//a/spanspan style="color: rgb(70,120,134);text-decoration: underline;" /span/aor 562-988-1688. /span/pp style="font-size: 12.0pt;line-height: 116.0%;margin: 0.0pt 0.0pt 8.0pt;"br /span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;" /spanbr /span style="font-family: sans-serif , arial , helvetica;font-size: 12.0pt;"#LI-Hybrid/span/p/div/div

Laserfiche builds powerful solutions for intelligent document management and business process automation, helping organizations enhance productivity and streamline operations. Its platform caters to a diverse customer base, from startups to large enterprises, and distinguishes itself with no-code solutions that enable users to innovate and adapt quickly. By incorporating AI-powered automation and customizable workflows, Laserfiche simplifies complex processes, allowing teams to focus on delivering exceptional results.

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Salary
$70,000 – $90,000 per year
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