Builder.io is seeking a Content Lead (Individual Contributor) to help define how the company is understood at a critical moment in its evolution. Collaborating closely with Product Marketing, Demand Generation, Product, Sales, DevRel, and executive leadership, you will play a pivotal role in shaping the narrative for a fast-growing category at the intersection of AI, frontend engineering, and team productivity.
At Builder.io, content is not a support function. It is a growth lever. As a Content Lead, you will help translate rapid product innovation into clear, compelling stories that connect Builder’s capabilities to outcomes executives care about, including capital efficiency, delivery velocity, governance, and risk reduction.
A key part of this role is developing content that speaks to distinct enterprise personas while reinforcing a unified Builder story. This includes shaping narratives for engineering leadership such as CTOs and platform or frontend leads who care deeply about governance, quality, and risk, as well as for product, design, and marketing leaders who are focused on speed, autonomy, and execution. The expectation is not one-size-fits-all content, but clear, intentional storytelling that meets each audience where they are and shows how their priorities connect.
This role goes beyond writing individual assets. It is about building clarity, alignment, and trust across the organization while shipping high-quality content at the pace of the market.
As a Content Lead at Builder.io, you will:
The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply.
Why Join Builder.io?
As a Content Lead at Builder.io, you will play a foundational role in shaping how a new category is defined and understood. Your work will directly influence executive conversations, enterprise adoption, and go-to-market success.
You will experience:
This role offers a unique opportunity to make a lasting impact while working in one of the fastest-moving areas of software today.
The estimated base salary for the Content Lead role is $110,000 - $160,000 USD. In addition to salary, total compensation will include meaningful company equity. Ranges may vary for candidates residing outside of the US, and will be discussed with the hiring manager early in the interview process. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.
What Builder.io offers you:
About Builder.io:
Builder.io is pioneering the space between design and development, creating a new category of Visual Development Platform that transforms how teams build digital products.
Our Visual Copilot technology bridges the gap between Figma designs and production code, enabling teams to build interactive features using natural language while working with their actual code, data, and APIs. Alongside our code generation capabilities, our CMS empowers organizations to skip code generation altogether and publish updates to any live site or app in a couple clicks.
Trusted by leading mid-market to enterprise-level companies like JCrew, Vimeo, and Anheuser Busch, we're focused on eliminating the traditional bottlenecks between design, development, and content management.
Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
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