Content Engineer - Newsletters

Reporting to Portfolio Director 

About Packt 

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com.  

Role Overview 

This is an editorial and growth role that combines deep content craft with a strong marketing mindset. As Content Engineer for Newsletters, you’ll own the newsletter as a product, shaping its editorial direction, voice, visual identity and performance. You’ll be responsible for ensuring that each issue informs, engages and grows a loyal audience of tech professionals, while driving measurable impact in audience growth, revenue and sponsorship performance. 

You’ll act as both an editor and a product manager, developing a distinct editorial voice, commissioning and curating standout content, testing formats and cadence and using analytics to refine tone, layout and conversion strategies. Collaborating with other stakeholders, you’ll turn the newsletter into a core engagement and monetization channel for the vertical. 

While the primary focus is newsletters, you’ll also contribute to event-linked content, such as reviewing event programs, extracting insights and creating derived content that extends reach across LinkedIn, X and other distribution platforms. You’ll help connect newsletter and event ecosystems, ensuring consistent messaging and maximizing audience impact.

Working at Packt – Shaping the Future of Tech Learning 

Packt is a digital-first tech publisher on a mission to help the world put software to work. We've recently undergone a company-wide transformation to better serve tech professionals in a rapidly evolving, AI-powered world. Our business is now structured around small, agile vertical teams, each focused on a specific tech domain or topic area, that combine publishing, product, relationship leadership, and marketing capabilities to build tailored content and learning solutions. 

This means we move fast, experiment often, and work closely with our audiences to understand what they need. We're looking for people who thrive in a collaborative, entrepreneurial environment and who are motivated by delivering real impact, whether through building innovative products, shaping insightful content, enabling smarter systems and operations, or building and sustaining strong relationships with expert contributors and communities. 

If you're excited by meaningful work, curious about how technology is reshaping careers and industries, and want to be part of a mission-led team, Packt could be the right place for you. 

What You Will Do 

You’ll operate at the intersection of editorial, growth and commercial strategy, shaping the product and leading initiatives that grow audience and revenue. You will show ownership and drive in leading newsletter initiatives.

Newsletter Ownership & Growth 

• Define, execute and evolve the editorial and product strategy for your newsletters. 
• Experiment with tone, cadence, structure and creative formats to drive engagement and retention. 
• Test and optimize format, layout, visual identity and performance metrics. 
• Use analytics to track open/click rates, subscriber growth and revenue conversion (ads/sponsorship). 
• Manage sponsorship placements and commercial integrations within newsletters. This will include a top-line revenue goal for sponsorship.

Editorial & Content Development 

• Own the end-to-end production and strategy of flagship newsletters from editorial planning, tone and design to performance and monetization 
• Commission, edit and produce multi-format products (articles, interviews, explainers, digests, etc.) aligned with the needs of developers, data scientists and other tech pros. 
• Coach contributors to deliver high-value, practitioner-led insights that are clear, engaging and actionable. 
• Maintain editorial standards of clarity, accuracy and tone across all newsletter and event content. 

Audience Growth & Marketing Strategy 

• Develop and execute newsletter growth initiatives, including lead magnets, referral programs and partnerships. 
• Work with Growth and Design teams to create and test acquisition campaigns. 
• Manage newsletter sponsorships and brand partnerships from pricing and pitch input to ad placement and performance reporting. 
• Contribute to creation and evolution of media kits and sponsor assets. 
• Collaborate with marketing teams to distribute and repurpose newsletter content across owned and social channels (LinkedIn, X, etc.). 
• Track and report on key growth and monetization metrics: subscriber acquisition, churn, click-through rate, sponsorship revenue, conversion performance, etc. 

Collaboration & Experimentation 

• Work closely with internal teams to package and distribute content effectively. 
• Use AI and automation tools to accelerate content creation, editing and publishing across formats. 
• Experiment with new storytelling forms, from topical briefings and explainers to interactive recaps and community AMAs. 

Events & Derived Content Integration 

• Review event decks, transcripts and recordings to understand how newsletters can promote events, and events can provide derived content for newsletters. 
• Use audience and community insight to partner with Relationship Leads to shape event agendas and speaker lists. 
• Collaborate with speakers to secure content and community interaction. 
• Work with internal teams to ensure seamless publishing of derived content into Packt’s ecosystem. 

Who You Are 

The work we do is fast-paced, demanding, and intellectually challenging. We are looking for dynamic candidates with an interest in technology and in helping tech professionals to learn. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure. 

A strategic content and growth lead who thrives at the intersection of content, audience and impact. You bring curiosity, technical empathy and a growth mindset. 

Must-have skills: 

• 3–5 years’ experience in content creation, editing or journalism for technical or B2B audiences. 
• This should include proven experience managing and growing newsletters end-to-end from editorial planning and production to subscriber growth and retention. 
• Ability to think commercially, understanding how content drives subscriptions, sponsorship and audience growth. This includes knowledge of newsletter monetization models (ads, sponsorships, community upsell, partnerships, etc.).
• Experience managing sponsorships, brand partnerships or ad placements within editorial or newsletter products. 
• Comfortable creating media kits and reporting on campaign performance. 
• Strong editorial judgment with the ability to translate complex topics into engaging, audience-relevant narratives.
• Excellent writing, editing and coaching skills; able to manage multiple contributors and internal stakeholders. 
• Able to use analytics and performance data to track and iterate on engagement, conversion and revenue metrics. 
• Familiarity with email marketing, analytics and content tools and AI-assisted production workflows. 

Good-to-have skills: 

• Background in tech publishing, journalism or developer ecosystems. 
• Experience collaborating with speakers, creators or subject matter experts on events. 
• Familiarity with SEO, social media copywriting or newsletter growth tactics. 

How You Work 

• You treat content as a product, thinking about audience need, format fit and measurable impact. 
• You’re eager to test, learn and iterate to grow your product.
• You balance editorial quality with delivery speed. 
• You can switch between long-form editorial detail and fast-cycle campaign execution. 

What We Offer 

• A strategic leadership role in shaping Packt’s newsletter products and their audience growth trajectory from day one. 
• Opportunity to operate with autonomy while building a vertical inside a trusted brand. 
• High-visibility work in an editorially credible and product-first environment. 
• Remote-first work culture with flexibility to own your schedule. 
• Opportunity to grow into a senior content or business leadership position as the vertical scales. 

Why Work at Packt 

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by: 

• Ensuring a positive working environment for all team members, supportive of flexible and remote work. 
• Supporting individual development through growth opportunities and internal mobility. 
• Encouraging social collaboration within teams and communities and knowledge-sharing. 
• Fostering a culture that supports a healthy work-life balance. 

We focus on the full employee experience. We seek to achieve this by:  

• Providing a broad range of benefits and initiatives.  
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.  
• Celebrating success stories and encouraging peer-to-peer recognition.  
• Fostering a culture of self-development.  
• Providing a work environment where the best idea wins, and challenges are encouraged.  

Benefits:  
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. 

• Bonus scheme  
• 5 day working week 
• 25 days annual holiday (plus bank holidays) 
• Flexible hours: choose how, when, and where you work within India 
• Training programs and Certification 
• Group Medical Insurance  
• Wellness initiatives 

Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)

Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.