Content & Digital Marketing Strategist (B2B | Offshoring | LinkedIn-First)

AI overview

Develop and implement a LinkedIn-focused content strategy to enhance brand visibility and lead generation in the offshoring sector.

📍 Location: Clark, Pampanga
🏢 Work Setup: Fully Onsite, Monday–Friday


We’re looking for a Content & Digital Marketing Strategist with strong B2B and offshoring/professional services experience. This role is ideal for someone who understands how to market outsourced services—where trust, credibility, and clear value matter more than hype.


You’ll own LinkedIn-first content and campaigns that speak directly to decision-makers (founders, partners, and business leaders), supporting brand awareness, lead quality, and recruitment marketing initiatives. This is a hands-on, onsite role for someone who enjoys both strategy and execution and thrives in close collaboration with stakeholders.

What You’ll Own

B2B & Offshoring Content Strategy

  • Develop and execute a LinkedIn-first B2B content strategy focused on offshoring, outsourcing, and professional services audiences.
  • Create content that clearly communicates value, expertise, and trust to decision-makers.
  • Build and manage a content and campaign calendar aligned with business, marketing, and recruitment goals.
  • Use insights and performance data to continuously refine messaging and formats.

Content Creation & Storytelling (Hands-On)

  • Write and produce high-quality B2B content including LinkedIn posts, long-form articles, visuals, short videos, and thought-leadership pieces.
  • Translate complex service offerings and offshore delivery models into clear, compelling narratives.
  • Ensure all content is on-brand and consistent in voice, tone, and visual identity.
  • Produce creative assets using tools like Canva, Photoshop, or basic video editing tools.

Paid Campaigns & Performance

  • Plan, launch, and optimize LinkedIn Ads to support brand awareness and lead generation.
  • Support Meta Ads and email campaigns where needed.
  • Track performance and share actionable insights tied to lead quality and engagement.

    Collaboration & Campaign Ownership
  • Own campaigns end-to-end—from concept through execution and reporting.
  • Partner with marketing, recruitment, and business teams on employer branding and offshore talent messaging.
  • Ensure timelines, deliverables, and outcomes are met.

What Success Looks Like

  • Strong LinkedIn engagement from relevant B2B and offshoring audiences
  • Clear, credible messaging that supports trust and lead quality
  • Consistent, high-quality content aligned with business goals
  • Confident ownership of campaigns and deliverables

Requirements

  • 3+ years of experience in B2B digital marketing, content marketing, or social media
  • Experience marketing offshoring, outsourcing, SaaS, or professional services
  • Proven experience managing LinkedIn content and campaigns
  • Strong B2B copywriting and storytelling skills
  • Hands-on experience with LinkedIn Ads (Meta Ads and email marketing are a plus)
  • Familiarity with HubSpot or similar tools (preferred)
  • Proficiency in Canva, Photoshop, or similar creative tools
  • Strong organizational skills and campaign ownership mindset
  • Comfortable working in a fully onsite setup in Clark

    This Role Is Not for You If
    • Your background is mainly B2C, e-commerce, or influencer marketing
    • You’re looking for a fully remote role
    • You haven’t marketed services or professional offerings before

Benefits

Core Benefits:

  • HMO on Day 1 + Free coverage for 2 dependents in your 2nd year
  • Government-mandated benefits
  • Life Insurance
  • 20 Annual Leave Credits
  • 13th-month pay
  • Birthday & Bereavement Leave

Onsite/Hybrid Extras:

  • Travel Subsidy
  • Staff House Accommodation (within certain distance)
  • Free Shuttle Service
  • Free Lunch & Uniform
  • Perfect Attendance Bonus

For All Employees:

  • Onboarding Training
  • Monthly Engagement Activities
  • Birthday Gift & Weekly Treats
  • Christmas Hamper & Anniversary Gift
  • Opportunity to Travel

💰 Referral Bonus

Refer a friend and get PHP 8,000 via GCash for every successful hire in this role!
Referral link: https://rb.gy/u35c6

📣 Apply Now

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Check us out:
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Explore The Back Room's Website
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Connect with The Back Room on LinkedIn
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Hear from The Back Room Team on Glassdoor

Perks & Benefits Extracted with AI

  • Health Insurance: HMO on Day 1 + Free coverage for 2 dependents in your 2nd year
  • Other Benefit: Christmas Hamper & Anniversary Gift
  • Paid Time Off: 20 Annual Leave Credits
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