Content Creator - Sewing Industry

Why This Role Matters

• Relieves critical content bottleneck: Our Content Manager is stretched too thin—you’ll unlock our visual production capacity

• Enables video content restart: We’re ready to scale YouTube and need someone who can create long-form tutorials

• Supports all channels: Your content will fuel organic social, paid ads, blog visuals, and email marketing, website visuals.

Responsibilities

Visual Production

• Shoot high-quality product photos for website, social media, and advertising

• Produce lifestyle photography showing products in real sewing/quilting contexts

• Create step-by-step tutorial photos for blog posts and how-to guides

• Capture b-roll footage for videos, ads, and social content

Video Content

• Film and edit full-length tutorials demonstrating product usage and techniques

• Create short-form video content for Instagram Reels, TikTok, and YouTube Shorts

• Edit YouTube long-form content (tutorials, technique deep-dives, product showcases)

• Add text overlays, music, and professional post-production elements

On-Camera Presence

• Appear on camera for product demonstrations and tutorials

• Become a recognizable face of the brand to build trust with our community

• Bring warmth, authenticity, and relatability to video content

Ad Creative Support

• Provide raw video footage and photos for paid advertising campaigns

• Create hook variations and attention-grabbing opening shots

• Collaborate with Creative Strategy Agency to fulfill ad creative briefs

UGC Coordination

• Source and coordinate user-generated content from our community

• Identify and reach out to customers with compelling content to feature

⭐ Critical Requirement: You must have sewing or quilting knowledge. 

 You’ll be demonstrating techniques, using terminology correctly, and connecting authentically with our audience of experienced sewers and quilters.

Must-Have Experience

• Sewing/quilting knowledge—personal experience with sewing, quilting, or related fiber arts

• 2+ years of content creation experience—portfolio demonstrating photography and/or video production

• Video production skills—filming, lighting, editing, and post-production

• Proficiency with video editing software—CapCut, Adobe Premiere Pro, Final Cut, DaVinci Resolve, or similar

• Photo editing skills and proficiency with editing software—Adobe Lightroom, Affinity Photo, Capture One, or similar.

• On-camera comfort—willing and able to appear in videos and tutorials

• Understanding of social media formats—what works on Instagram, TikTok, Pinterest, and YouTube

• Own equipment or access to quality camera/lighting setup

• Excellent English communication skills—written and spoken

• Self-motivated and organized—comfortable working remotely with minimal supervision

Nice-to-Have

• Experience as a quilting/sewing YouTuber, pattern designer, or craft influencer

• Existing social following in the sewing/quilting niche (1K-10K+ subscribers)

• Experience creating content for DTC ecommerce brands

• Basic graphic design skills (Canva, Photoshop, Illustrator & Indesign)

• Experience with product photography and studio lighting

• Understanding of paid social ad creative best practices

Who Should NOT Apply

• General marketers who haven’t created visual content hands-on

• Media buyers or paid ads specialists (this is a content creation role)

• Writers or copywriters without video/photo production experience

• Social media managers who only schedule content created by others

• Applicants with no sewing or quilting experience

Your Team

You’ll work within the Content Team and collaborate closely with:

• Greg (Co-CEO)—Content & Social Strategy oversight

• Tricia (Social Media Manager)—Primary collaborator for social content direction and scheduling

• An (Content Manager)—Blog visuals, niche accuracy reviews, YouTube long-form video scripting

• Larry (Paid Ads Manager)—Ad creative requests and performance feedback

• Derrick (Head of Marketing)—Website creative requests

• Product Team—Product photography (for packaging and product pages)

Our Company Culture

We're a fully remote ecommerce company spanning four continents. Our 12-person core team connects daily through Slack and weekly on Google Meet, navigating four time zones.

Everyone on the team has clear objectives and a lot of autonomy in how they achieve them. But being a small company means we're never siloed. When someone needs help, whether it's troubleshooting a tech issue or brainstorming a marketing angle, the team shows up.

We're ambitious about becoming the go-to brand in our niche, and that means experimentation is part of the job. New ideas won't always work, and that's expected. What matters is what we learn and how we improve next time. We focus on progress over perfection.

We also know that remote work requires intentional connection. Our weekly watercooler meetings are for catching up beyond work tasks, we run online team buildings and training sessions, and our gratitude Slack channel is where people share the small daily wins (a great dinner recipe, a sunny afternoon walk, a good book, a customer's heartfelt email). These moments keep us connected, even when we're thousands of miles apart. And humor helps too, when you can laugh together, even over video call, you can tackle anything.

Our Stack

• Slack (team communication)

• Google Workspace (docs, sheets, drive)

• Asana (project management)

• Shopify (ecommerce platform)

• Social media scheduling tools

Your Schedule

• Fully remote position

• Full-time contractor arrangement

• Must have overlap with US Eastern Time Zone for team collaboration (minimum 4 hours  between 2 to 7 PM EST Monday-Friday)

Hiring Process

1. Application Review—Portfolio and screening questions

2. First Interview—Introduction, background, and culture fit

3. Practical Assignment—Create a short product video or tutorial using a Madam Sew product

4. Final Interview—Review assignment and discuss collaboration approach