About the Team
The Content Commerce team works closely with creators to drive content-led growth on Meesho. A key part of this is ensuring clear, timely, and effective communication with creators around incentives, payouts, product changes, and platform policies. The team focuses on creator experience, clarity of messaging, and smooth GTM execution.
About the Role
As a Content Commerce Trainee – Creator Communications, you will support the team in drafting, executing, and managing communications sent to creators across multiple channels. This includes messaging related to creator incentives, GTMs for new features, and operational announcements.
The role requires strong communication skills, an understanding of Indian creator behaviour, and hands-on execution across tools like WhatsApp, Push Notifications (PNs), and RCS.
What you will do
Draft and execute creator-facing communications for:
Incentive programs
GTMs for new features and experiments
Operational updates (payouts, eligibility, timelines, etc.)
Ensure messaging is:
Clear, concise, and easy to understand
Written in the right mix of English/Hindi/Hinglish, suitable for an Indian creator audience
Manage communication execution across channels such as:
WhatsApp (via Gupshup)
Push Notifications (PNs)
RCS
Coordinate with internal stakeholders (Business, Ops, Product, Support) to:
Finalize communication content
Align on timing and audience
Track communication delivery and performance of comms, and flag:
Delivery Rate Issues
Creator confusion or feedback patterns
Maintain documentation and trackers for:
Communication versions
GTM timelines
Creator cohorts targeted
Creator cohorts targeted
What you will need
Prior experience (internship / freelance / full-time) in sending user communications to an Indian user base.
Strong understanding of:
How Indian users interpret messaging
When to use Hinglish vs English
Writing crisp, action-oriented copy
Hands-on familiarity with:
Sending WhatsApp communications, Push Notifications, and RCS
Understanding of:
What types of messages work best on WhatsApp vs PNs vs RCSHow messaging impacts user action and engagement
Good coordination and execution skills.
Attention to detail and ability to manage multiple communication workflows simultaneously.
Nice to Have
Experience working with creator platforms, marketplaces, or social commerce products.
Exposure to GTM planning or campaign execution.
Basic understanding of creator incentives, payouts, or content moderation flows
Hands on familiarity with: Gupshup interface
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.
Our Mission
Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
