Consumer & Marketing Insights Manager

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft is seeking a research professional to join our CMI Team as a Consumer & Market Insights Manager. This team aspires to bring the direct voice of our users into all that we do, everyday! You’ll focus on audience research, uncovering deep insights about what makes those in the Lyft community tick, particularly our Riders and Drivers. You’ll be instrumental in helping Lyft uplevel what we do to meet our users’ needs and how to most effectively communicate with them. Your work will improve the experience for our audience members across 300+ cities nationwide and in Canada.

The best candidates for this role are people who love to partner cross functionally, represent the voice of the customer, and take pride in delivering best-in-class insights. The successful candidate will also be an excellent communicator and a flexible team player who thrives in a fast-paced, dynamic working environment. You will be expected to deliver actionable insights and drive impactful product decisions. You should feel comfortable working closely with passionate researchers, marketers, and product folks who care deeply about creating experiences that improve people’s lives through the world’s best transportation system.

Responsibilities:

• Partner primarily with the Marketing organization and deliver insights by designing and executing qualitative and quantitative research projects that will support messaging, communication, and go to market strategies through powerful insights that speak to the needs of our Riders or Drivers
• Partner closely with members of the larger research team, Design organization, and product team to communicate findings
• Create empathy for our consumers by uncovering insights that inspire us to create marketing and product experiences that increase consumers’ love for Lyft
• Guide business partners in defining actionable research and insights, firmly anchored in business realities
• Choose appropriate research method(s), including primary qualitative, primary quantitative, data analysis, and secondary research
• Conduct research primarily in the Rider or Driver space while knowing that our business is ever expanding, which could enable research needs in other areas such as Lyft’s bikes and scooter business and B2B research needs
• Design and deliver full scale research projects, from scope to delivery
• Develop and translate multiple data sets and insights into a clear and compelling narrative
• Identify and onboard new vendors and manage existing ones
• Develop and maintain robust consumer panel(s)
• Own prioritization, calendar, budget, and stakeholder management for your focal areas
• Collaborate with other researchers across the company, including those in UX Research, Data Science, and Public Policy
• Available for occasional travel as research or company needs require

Experience:

• Proficient in market research methodologies, both qualitative (e.g., ethnographies, focus groups, diary studies, in depth 1:1) and quantitative (e.g., customer satisfaction, campaign effectiveness, discrete-choice studies, tracking studies, concept testing).
• 3-5 years leading quantitative and qualitative primary research that delivers business results, ideally as part of a market research team
• Comfortable with survey writing, data weighting, defining sample criteria, incorporating advanced statistical concepts into research design, and translating findings into deck-based readouts (Lyft is a Google suite company, so you’ll be working in Google slides with us.)
• Skilled in designing research projects from scope, execution, and delivery of results through reports and presentations that are customized to a team’s particular needs
• Adept in a variety of communication and storytelling methods
• Partner well with teammates, cross-functional partners, and vendors
• Creatively problem solve through proactive troubleshooting and well-reasoned solutions that keep the big picture in mind
• Drive multiple projects forward simultaneously, and on-schedule in a fast-paced environment.
• Highly self-directed, with strong enthusiasm for a collaborative, highly energetic, and high-performing environment
• Able to conduct in-house research while also partnering and managing external vendors
• Experience working with Data Science to combine behavioral with attitudinal data
• Experience informing marketing work, including positioning and message testing, naming, audience sizing, etc.
• Experience running longitudinal studies such as product or satisfaction trackers
• Experience with Google Workspace, Microsoft Excel, survey tools (i.e., Qualtrics) and statistical software (i.e. SPSS). SQL is a nice bonus but is not required initially for this role.

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan with company match to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service 
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is $108,000 - $135,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

This job fills an existing vacancy.