Connections Planning Lead (Media Planning)

• Client: CPG Brand
• Duration: ASAP for 6 months
• Hourly Rate: $50 - $60, depending on experience
• Hours per week: 40
• Geo: Chicago hybrid preferred, remote considered
• This will be a W2 Engagement, click here to learn more
• Background Check Required
• Benefits available.
• Rosie Rules - Please read before accepting a project! 

The Role:

We are currently seeking a Connections Planning Lead to join our team on a short-term

assignment. The role is responsible for strategically developing and deploying

consumer-centric connections plans, inclusive of media and influencer activities. They

will accomplish this through leveraging best practices to maximize impact, ROI and

business results.

Key Responsibilities:

• Connections Planning Excellence
  • Develop and deploy 2026 Strategic Connections Plan and Tactical Plan across CLIENT NAME Trademark brands
  • Steward performance and investment to ensure plan targets are achieved, pivoting as needed based upon macro-environment, category dynamics and in-market results
  • Collaborate with Brand Marketing, Shopper Marketing, Communications and our Digital teams to ensure plans are integrated and holistic in nature
  • Manage relationship with media agency across short term and long term programs
• Influencer Strategy & Deployment
  • Within Connections plan, develop strategic, consumer-centric and data driven approach to paid Influencer plans, including role of Influencers within paid brand media plans.

• Expertise in Media strategy in planning (mix of agency and brand, CPG experience preferred)
• Connections planning expert who leads with data and insights to shape strategy and plans, with an understanding of finance, sales and operations.
• Strategic thinker that is focused against winning today AND building for the future
• Team player with excellent collaboration skills

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.