Skills:
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Passion to help pets in need
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Proven ability to build digital community
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Experience using Facebook groups and Linked-in as channels to build community
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Experience using owned digital assets and paid FB & LI advertising to engage difficult-to-reach targets
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Strong leader with internal & external influencing skills in a fast-paced environment
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Service mentality, with a relentless desire to drive mutually beneficial partnerships
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An analytical and strategic thinker, able to anticipate and resolve problems before they arise
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Understanding of strategies of 2 sided marketplaces
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Excellent prioritization skills with focus on owning through all stages of execution
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Proactive, resourceful, solution-oriented; exercises good judgement and problem solves
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Comfortable analyzing data, interpreting and summarizing into actionable conclusions
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Team player, exhibiting strong communication skills, positivity and flexibility
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Strong organizational, time and prioritization skills, attention to detail and accuracy
Primary Responsibilities:
Recommend & execute performance marketing strategies & tactics to find & engage pet welfare professionals on Linked In, Facebook & Instagram.
Recommend & execute community-building strategies & tactics for a new private digital community.
Set content strategy, create & execute posts, and recommend owned & paid touchpoint tactics to build a highly engaged community among the 13k Members.
Collaborate with the Member Content, Communication & Community Lead to build and execute a comprehensive plan to increase adoptions and usage of the products.
Use a growth mentality to rapidly test data-driven hypothesis, measuring performance to optimize
Ensure initiatives meet stated business goals and solutions are delivered with quality
Communicate status, priorities, strategies and success metrics to business stakeholders