Communications Specialist

AI overview

Manage integrated marketing outreach and public relations for the #1 sports podcast network through innovative strategies and creative partnerships, driving engagement and audience growth.

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

 

The Locked On Podcast Network was founded in 2016 (acquired by TEGNA in 2021). Since our inception, we have proudly been innovators and digital media pioneers. We were one of the first podcast networks to focus exclusively on short-form, daily podcasts that are now the industry standard. We created the local team podcast model that is now a leading industry segment. And we have launched some of the most popular sports podcasts in the business. We are now the #1 sports podcast network in the country and have moved aggressively into creating video content for YouTube, OTT, and other platforms to reach new audiences and expand our programming footprint. We are growing rapidly on social media as well. Today, Locked On produces 250+ daily podcast shows for audio and video, providing in-depth coverage of every NBA, NFL, MLB, and NHL team, plus most major college teams. We also publish industry-leading, league-wide daily podcasts for fantasy sports, sports betting, league drafts, and more. Currently, our audio and video podcasts generate over 45 million listens and views each month. 
Locked On is looking for a Communications Manager to run many of our marketing outreach, promotions, research, and public relations projects. This is a role with a broad function that requires skills and experience in promotions, copywriting, content management systems, content development, social media, media relations, partner management, research, and more.
Responsibilities:
•    Public Relations & Media Outreach – Writing and distributing press releases, media alerts, and memos, while building and maintaining relationships with media outlets and reporters.
•    Choppity Relationship Management – Overseeing this AI platform partnership, host engagement touchpoints, host onboarding, demo coordination, and contractor management.
•    LinkedIn Page & Content Management – Managing Locked On’s LinkedIn presence, developing and researching content, and fostering connections with industry professionals and thought leaders. Also developing our Thought Leadership content series.
•    Promotional Partnerships – Serving as the primary point of contact for Apple Podcasts, Amazon Music, and other platforms to coordinate network promotions and cross-platform opportunities.
•    Content Marketing & Copywriting – Writing and editing promotional copy for liners, campaigns, website updates, and social initiatives.
•    Marketing Research & Insights – Conducting research and analysis using Spotify Wrapped data, listener surveys, external studies, and web analytics to inform strategy and thought leadership projects.
•    Website Management – Making updates and adjustments within WordPress (or other CMS platforms) as needed to maintain site accuracy and brand presentation.
•    Social Media Strategy & Support – Assisting with social strategy, content planning, and execution as needed to amplify marketing and PR initiatives.
•    Contests & Giveaways – Managing contests and promotions across the network
•    Sales & Partnership Support – Assisting the Sales Team and Sales Operations with marketing collateral, client deliverables, and campaign coordination when needed.
•    Strategic Partnerships & Sponsorship Marketing – Working with the sales team to build relationships with sponsors and advertisers, developing sales collateral, and working on B2B marketing strategies to drive and convert leads.
•    Host Collaboration & Local PR – Strengthen relationships with our hosts by supporting more direct, localized PR and promotional opportunities.
•    Network-Wide Campaign Execution & Innovation – Take a lead in driving large-scale marketing campaigns and exploring new, creative ways to drive growth and make Locked On stand out in the sports media landscape.


Requirements:

  • All major social media platforms; writing for marketing and PR; running and developing audience awareness and acquisition promotions;
  • Managing marketing partnerships; Canva; Hootsuite; Microsoft 365 Suite; Google Drive and Workspace Tools;
  • Emerging AI platforms to improve efficiency, output, and workflows.
  • Deep knowledge and interest in sports, especially the NBA, NFL, MLB, NHL, and college sports, is essential.

 If you want to be part of an exciting digital media company, a collaborative team, and the #1 sports podcast network in the country, Locked On could be your next home. We are a virtual company, so you can live and work anywhere in the U.S. you want.

Pay Range
$28.85$33.65 USD

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected] 

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background.  Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.  

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. 

 
 

Perks & Benefits Extracted with AI

  • Health Insurance: TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
  • Paid Time Off: TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

TEGNA is a leading media company in the U.S. with a strong focus on serving communities through empowering stories, impactful investigations, and innovative marketing services. With 64 television stations in 51 markets, TEGNA reaches a significant port...

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Salary
$28 – $33 per hour
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