Communications Manager, Castello di Casole, A Belmond Hotel, Tuscany

Nestled in the rolling hills of Tuscany, Castello di Casole, a Belmond Hotel, is an exclusive retreat within a 10th-century castle. Offering 39 suites and 2 villas, this idyllic property serves as a gateway to rural Italy’s natural beauty and history, with a rich heritage dating back to the Etruscan era. Guests can savor farm-to-table dining at Tosca and Emporio del Castello, or relax at the Castello Grill by the pool. The property offers an array of activities, from wellness practices to hiking and stargazing, allowing guests to reconnect with nature and themselves.

KEY PERFORMANCE INDICATORS:

• Develop brand awareness and desirability for Castello di Casole through compelling storytelling, press coverage, and social media visibility.
• Execute a cohesive communication strategy that aligns with both divisional and property-level goals, enhancing the hotel’s market positioning.
• Support an ambitious communications plan, measuring KPIs that will increase property visibility among new and existing audiences.

Requirements

PLANNING, EXECUTION & COORDINATION:

• Collaborate with the Divisional Communications team to develop and implement property communication plans that align with global business objectives.
• Partner with the hotel’s General Manager and Heads of Department to seamlessly integrate communication strategies into daily operations.
• Serve as the main point of contact for internal and external stakeholders, fostering effective communication to ensure maximum visibility of all property activities.

MEDIA & KOLs RELATIONS & EVENTS:

• Manage relationships with media outlets and Key Opinion Leaders (KOLs), proactively expanding the media database.
• Pitch journalists for editorial placements and organize press visits to enhance property coverage.
• Oversee press materials (press releases, news updates, press kits) and respond to media inquiries.
• Coordinate and support the organization of on-property events, developing relationships with new partners and curating guest lists to meet targets.

SUPPORT SOCIAL MEDIA CONTENT CREATION STRATEGY:

• Work closely with the Divisional Social Media Managers to ensure consistent communication across all digital platforms.
• Assist the Divisional Social Media teams in growing the brand advocate community by building relationships with content creators and photographers.
• Support the Marketing team as a key liaison for on-property photo shoots and the execution of marketing projects.

LINE MANAGEMENT:

• Provide leadership and coaching to the Communications and Events Coordinator, fostering training and career development.

REPORTING & ANALYSIS:

• Monitor and analyze media coverage, events, and initiatives, providing regular reports to key stakeholders.

OTHER:

• Stay informed of industry trends, competitor activities, and cultural shifts to inform communication strategies.
• Model Belmond’s core values and ensure compliance with the company’s Code of Conduct.

ROLE REQUIREMENTS:

• Minimum of 5 years of experience in public relations or communications, preferably within the hospitality industry.
• Highly organized with the ability to manage multiple projects, even under pressure.
• Strong understanding of the luxury hospitality market and its nuances.
• Ability to build collaborative relationships across various teams and disciplines.
• Creative storyteller with the ability to deliver compelling media results.
• Excellent written and verbal communication skills, including strong presentation skills.
• Passionate about excellence and delivering high-energy results.
• Fluent in English and Italian.
• Willingness to travel and relocate to Tuscany.

Benefits

Castello di Casole, A Belmond Hotel, Tuscany, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks, and benefits including: 

• Meals provided
• Uniforms and dry cleaning
• Team social events
• Training and development opportunities
• Complimentary stays at Belmond hotels and preferred rates on our iconic trains, cruises, safaris, and dining experiences
• Accommodation may be available in our beautiful staff house with swimming pool

About Us
Castello di Casole, A Belmond Hotel, is a 10th-century estate featuring 39 suites and two private villas, preserving the authentic charm of a Tuscan country residence. Surrounded by rolling hills, vineyards, olive groves, and close to historic towns such as Siena, Florence, and San Gimignano, the property sits within 3,200 acres rich in history, including Etruscan artifacts found across its grounds.
Our culinary philosophy embraces a farm-to-table approach using simple, fresh, and seasonal ingredients. The estate’s expansive gardens, infinity pool, and spa—housed in the former wine cellar—provide a serene environment for guests to enjoy experiences ranging from stargazing and hiking to wine tastings and truffle hunting. With such an exceptional setting, the opportunities to shape a meaningful and unique career here are endless.

The Belmond & LVMH Family
Castello di Casole is proudly part of LVMH and the Belmond global collection of iconic hotels, trains, and river cruises. Joining our team means becoming part of an international family where heritage, beauty, and people lie at the heart of the Belmond experience.

This is an exciting opportunity for an experienced communications professional to play a key role in the growth and visibility of Castello di Casole, a Belmond Hotel. Please apply only if you are willing to relocate to this beautiful property in Tuscany.