Communications Lead, U.S. Latino

The Community You Will Join: 

The Airbnb Communications team is responsible for telling Airbnb’s story around the world. We help drive consideration and usage of our products and services in addition to generating buzz, supporting the legitimization of our community, and promoting trust in our brand. We lead the communications strategy to make Airbnb synonymous with magical travel and the world’s leading platform for hospitality entrepreneurs. We speak to the media, influencers, hosts and guests, industry commentators, thought leaders and the wider community - we are the voice of Airbnb. We’re a fast growing, high-energy team with a passion for people, places and great stories. If you’d like to be part of one of the world’s greatest teams, come tell us your story.

The Difference You Will Make:

The role is responsible for leading and executing on the company’s U.S. Latino communications efforts, in line with our local business priorities. . This role will oversee and coordinate our work across consumer, editorial, social, and policy communications targeting Latinos based in the U.S., and integrate Latino media strategy into Airbnb’s global communications campaigns.  

The successful candidate will work closely with cross-functional partners to ensure Airbnb is front and center in U.S. Latino media, while creatively and holistically getting our message and story out to Latinos in the most authentic, impactful ways outside of traditional media by engaging with a wide range of journalists, influencers and community members.

We’re looking for a bilingual, execution-oriented, nimble senior communications leader who has deep experience working in Latino communications, as well as the management experience to drive high-profile, cross-functional campaigns across a large company. 

This full-time role will be based in the U.S. The role will report to the Senior Lead for USCAN Communications.

A Typical Day: 

• Lead communications efforts for U.S. Latino-specific campaigns, working across comms verticals and closely with business and marketing leaders to build comprehensive, culturally relevant campaigns. 
• Manage programs with partners across the organization, ensuring all departments are well-integrated and read into efforts. 
• Help manage external communications agencies effectively to deliver outstanding results on behalf of the business and ensure key processes are adhered to.
• Translate global communications priorities into a Latino-focused strategy that supports Airbnb’s key growth objectives in the United States. 
• Identify proactive press opportunities and drive local and national announcements. 
• Develop and manage relationships with key reporters and celebrities/ influencers across the region. 
• Provide guidance and support to the local policy team on communications matters and ensure  policy communications/issues reach Latino stakeholders.
• Execute a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team and help prepare spokespeople (policy leads, Country Managers, Airbnb execs etc.) for relevant public speaking/ media engagements.
• Help manage crisis comms and reactive press requests.

Your Expertise:

• Bachelor’s Degree
• Fluent Spanish-speaker
• 10+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience
• Experience working across a multitude of communications expertise, including consumer, editorial, and political communications 
• Understanding of celebrity and influencer marketing and relevant market-specific social media channels
• On-record and on-camera spokesperson experience preferred
• Proven-track record working on creative consumer communications initiatives that have generated widespread awareness and brand buzz
• Good knowledge of public policy matters - especially relating to tourism, technology, or the sharing economy
• Ability to work collaboratively with multi-functional leads in a matrix organization
• Excellent writing skills in English and Spanish with samples to share
• Confident in leading meetings with external partners, senior stakeholders and media contacts
• Passion for Airbnb and the mission of the company
• Experience working on projects in a fast-paced environment
• Strong organizational skills and attention to detail
• Exceptional verbal communications and interpersonal skills
• Ability to maintain enthusiasm and a calm demeanor in stressful situations

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.