Lead and execute innovative commercial marketing strategies that enhance lead generation and improve exhibitor engagement across multiple digital channels.
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, Türkiye office.
Reports to: Marketing Director
We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads across all stages of the funnel, via content, SEM, email, retargeting, events and targeted social advertising.
The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager, supporting the sales team by delivering leads of exhibitors for our shows, and looking after the entire exhibitor journey.
Main Duties & Responsibilities:
PLANNING & CAMPAIGN MANAGEMENT
ANALYSIS & INSIGHT
MARKETING EXECUTION
Background Knowledge, Skills & Experience:
Desirable
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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Equity Compensation
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
Health Insurance
Company funded private medical insurance
Paid Time Off
Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
Informa is a dynamic player in the Knowledge & Information Economy, providing essential business intelligence and services to academics and professionals across various sectors. With a diverse portfolio that includes organizing around 800 events annually and delivering impactful digital content, we connect customers to the information and networks they need to thrive in their respective fields.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Marketing Manager Q&A's