Commercial Marketing Manager - 1 year Contract

AI overview

Support the execution of high-performing marketing campaigns across global B2B events, leveraging data and innovative strategies to drive lead generation and revenue growth.

We’re hiring a commercially driven, insight-led Commercial Marketing Manager (Contractor) to support the execution of high-performing campaigns across a portfolio of global B2B events. You’ll work across cybersecurity, fintech, and tech, helping us generate high-quality leads, support sales conversion, and hit ambitious revenue targets.

This is a contract-based, remote or Riyadh-based role, ideal for a self-sufficient marketing expert who’s confident in owning campaign delivery and using data to steer performance.

🔹 What You'll Deliver

Within your first 12 months, you’ll:

  • Deliver marketing campaigns on time, within deadline and at a consistently high standard.
  • Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
  • Use our tech stack to build automations, segment data, and report insights that highlight what’s working (and what isn’t).

🔹 Responsibilities

  • Lead on the execution of multi-channel campaigns (email, content, digital, automation).
  • Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
  • Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
  • Report on campaign performance and provide insight-based recommendations for optimisation.
  • Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
  • Identify trends and opportunities for repurposing campaign assets across the portfolio.
  • Support development of future marketing strategies based on campaign analysis and commercial performance.
  •  Bachelors Degree

🔹 What We’re Looking For

  • Proven B2B marketing experience (events, SaaS, or demand generation preferred).
  • Expert-level experience with CRM systems and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows).
  • Data-savvy and insight-driven, you track what’s working and aren’t afraid to pivot.
  • Hands-on campaign executor who’s comfortable working in a fast-paced, deadline-driven team.
  • Confident in copywriting, building emails, and planning out campaign timelines.
  • Collaborative and curious, someone who actively spots ways to improve cross-team workflows.
  • AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output.

🔹 Optional but Nice to Have

  • Experience working with Eloqua, Salesforce, Airtable, or similar tools
  • Prior experience in the Middle East or KSA markets
  • Exposure to paid media strategy or briefing
  • Fintech, cybersecurity, or tech industry knowledge (not required)

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. 

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

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