Commercial Director

AI overview

Lead and manage all aspects of the commercial function in Northern Ireland, driving profitable sales and market share growth through strategic initiatives and team leadership.

Commercial Director - NI


REPORTS TO: Managing Director RMNI                                                              

DIRECT REPORTS: NAMs NI x 2, Commercial Assistant x1


ABOUT RICHMOND

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.


JOB DESCRIPTION

The Commercial Manager NI will lead and manage all aspects of the commercial function of the NI business. This will Include developing and operating a clear strategy to drive profitable sales and market share growth. The Commercial Manager NI will play a full and active role In the IOI Management Team and will be the key NI contact for IOI Marketing, Supply Chain, Category Teams and Principal Management functions.

 

KEY RESPONSIBILITIES

  • Provide leadership for the NI Commercial Team to achieve delivery of company budgets
  • Ensure the commercial team build strong relationships with key customers in all channels to aid delivery of the commercial plan across the full brand portfolio
  • Maximise margin delivery In line with agreed budgets
  • Manage and evaluate all promotional and JBP spend to drive maximum return on Investment
  • Work with Supply Chain to positively Influence Demand Planning, Inventory management and customer service levels
  • Work with marketing to ensure Implementation of all brand plans, Including targets for availability and visibility, within agreed Investment levels
  • Act as the NI point of contact with all Brand Principals
  • Manage all department costs In line with agreed budgets
  • Manage, motivate, and develop the team through effective communication and performance management


KNOWLEDGE, SKILLS AND EXPERIENCE

  1. Significant industry experience at a management level
  2. Commercial acumen and strong negotiation skills
  3. FMCG experience essential and experience in food and drink an advantage
  4. A strategic thinker, good at analysis and problem-solving
  5. A creative thinker with the ability to innovate and 'think outside the box'
  6. Strong planning, organisation, and leadership skills
  7. Ability to foster close working relationships
  8. A resilient self-starter with a result driven, entrepreneurial
  9. Strong communicator with a proven ability at stakeholder
  10. Passionate about consumer trends and building brands in the Irish
  11. High level of IT proficiency: Microsoft Word, PowerPoint &
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