Co-Founder - Marketing (gn) @ Healthy Consumer Brand, Riyadh, Saudi-Arabia

About this Opportunity

This is not a traditional CMO role - this is an opportunity to found your own business. We are building a new functional beverage group in the GCC and are looking for a marketing co-founder. Someone entrepreneurial, commercially sharp, and ready to build a brand from the ground up.

If you care about consumer insight, brand building, and measurable growth and want real ownership from day one, this might be for you.

About Us

We are launching a next-generation functional drinks platform focused on the GCC region.

Our ambition is to build a distinctive, consumer-led brand rooted in:

• Bold product innovation

• Clear and differentiated positioning

• Community-driven, content-led growth

We are backed by experienced food and beverage investors and operators, including FoodLabs.

What You’ll Do

Mission:
Build the most relevant functional beverage brand in the GCC and turn it into a scalable growth engine.

You will build and lead the brand from day one.

• Define our positioning, tone of voice, and overall brand identity

• Develop the marketing strategy and set clear growth priorities

• Own performance marketing and track the metrics that matter

• Build and manage our content and community channels

• Launch campaigns across digital and offline touchpoints

• Establish strong partnerships with creators, brands, and events

• Stay close to consumer trends and translate insights into action

• Hire and lead the marketing team as we scale

In short: you own brand and growth. Strategy and execution.

Who You Are

Must-have:

• Strong expertise in digital marketing, social media, influencer strategy, and content-driven growth

• Data-driven, commercially minded, and comfortable owning a P&L view on marketing

• Entrepreneurial mindset with high ownership

• Strong leadership and communication skills

• Fluent in English and Arabic

Nice to have:

• Senior marketing leadership experience in FMCG, beverages, or D2C consumer brands

• Experience building or scaling brands from early stage

What You Get

• True co-founder status with meaningful ownership and decision-making responsibility

• Backing from experienced investors and access to strong F&B networks

• The opportunity to build a regional consumer brand from zero