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One Model

CMO / VP Marketing

U.S.

TLDR

Lead the marketing strategy for a pioneering workforce intelligence platform, focusing on brand awareness and market growth in a competitive landscape.

Company Overview

One Model is a pioneering leader in the field of people analytics and workforce intelligence. Founded with a vision to revolutionize human resource management, One Model is designed to collect and apply organization and talent data to improve business outcomes, empowering companies to harness the full potential of their data, driving strategic decision-making and optimizing workforce performance.

The advanced analytics platform integrates data from various HR systems and data destinations to create reports, dashboards, and visualizations, providing a comprehensive, real-time view of your workforce. By leveraging AI/ML, One Model transforms complex data into actionable insights, helping businesses predict trends, identify opportunities, and mitigate risks. One Model’s solutions are designed to be scalable and adaptable, meeting the diverse needs of enterprises across all industries in a powerful, ethical, and data governance way. 

In 2023, One Model announced that it raised $41 million in a funding round led by leading private equity firm Riverwood Capital. Riverwood invests in and supports high-growth mid-size tech companies with attractive GTM economics and customer metrics. Over the years, Riverwood has made more than 75 investments and has seen over 40 exits, ranging from acquisitions to sponsor buyouts and IPOs. One Model’s capital from Riverwood will be focused on scaling Go-to-Market and product development efforts. 

 

Role & Responsibilities 

One Model is seeking a proven Marketing leader to set the overall vision and strategic direction for the Marketing organization. Reporting to the CRO, Don Williams, this leader will refine and grow the current team, elevate brand awareness, drive strategies to expand market share, build best-in-class marketing processes that position One Model for accelerated revenue growth. This is a hands-on role for a strategic builder ready to amplify One Model’s presence in a competitive and dynamic market. Key responsibilities include, but are not limited to:

  • Develop and execute an enterprise-focused marketing strategy to drive brand awareness, pipeline generation, and revenue growth in large-scale B2B environments.
  • Drive product marketing strategies to effectively communicate new product innovations, differentiation, and competitive advantages.
  • Work cross-functionally with key stakeholders in sales, customer success, and product functions to ensure that marketing efforts are aligned with the product roadmap, sales initiatives, and the overall growth strategy of the business.
  • Partner with Sales to identify new market opportunities, create tailored messaging, and expand account penetration, driving go-to-market alignment and account growth.
  • Design and execute account-based marketing strategies to create personalized experiences and tailored content for target enterprise accounts.
  • Own demand generation and pipeline acceleration, leveraging data-driven insights, marketing automation, and multi-channel campaigns to drive enterprise customer acquisition and retention.
  • Oversee brand positioning and thought leadership efforts, ensuring strong market differentiation and executive-level engagement in key industry verticals.
  • Stay up to date with HRTech industry trends, competitive landscape, and customer insights to identify growth opportunities and drive innovation in marketing strategies and tactics.
  • Lead and mentor a high-performing marketing team, fostering collaboration across digital marketing, field marketing, content, and partner marketing functions.


Professional Qualifications  

  • At least 8 years working in marketing leadership roles with a track record of scaling teams and organizations, ideally in the HR tech or adjacent SaaS markets.
  • Experience working in a business that has scaled from $20M - $50M ARR
  • Familiarity with HR buyers (or other G&A functions such as Finance) and their decision-making processes.
  • Experience marketing to the enterprise is highly desirable, along with the ability to help move a company upmarket and further into the enterprise and larger accounts.
  • Demonstrated ability to build and elevate brand recognition, particularly in transforming unknown or underdeveloped brands into market leaders.
  • Strong understanding of account-based marketing strategies and experience successfully shifting focus upmarket.
  • Deep expertise in product marketing, including messaging, positioning, and launching innovative products.
  • Proven ability to drive measurable results in demand generation, lead acquisition, and customer engagement.
  • Experience recruiting and developing world-class marketing teams, fostering a collaborative and high-performance culture.
  • Ability to operate autonomously, develop long-term marketing strategies, and scale operations in a dynamic environment.
  • Strong analytical skills and experience in competitor analysis, positioning, and market segmentation.

 

Leadership Team

Board Team

 

Additional Resources:

 One Model

One Model builds a People Analytics Platform that leverages a data-first approach to help organizations make informed HR decisions. Designed for HR professionals and teams, it transforms complex workforce data into actionable insights, giving companies a competitive edge in talent management.

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