Full-time, permanent | Monday–Friday
Brighton (Hybrid or Remote)
Reports to: CEO
Salary: Competitive (+ bonus, share options & benefits)
About Sampl
Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries - including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao - our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we’re one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.
Requirements
The Role
This is a senior commercial leadership role with full ownership of Sales and Account Management, responsible for revenue growth across the UK, EU and US.
You’ll lead, coach and scale a growing commercial team, owning GTM structure, pricing, forecasting and expansion strategy. This is not a pure closing role - success comes from building a high-performing, repeatable revenue engine, not being the top seller.
You’ll step into deals where it matters (enterprise pricing, RFPs, complex negotiations) and play a key role in international expansion and long-term commercial planning.
About You
We’re looking for an experienced, growth-oriented commercial leader who thrives in a fast-moving, non-corporate environment.
You are:
- Team-first and coaching-led, you develop people, not just pipelines
- Commercially sharp with strong consultative selling instincts
- Comfortable with complexity, enterprise deals, pricing, RFPs, long cycles
- Clear, confident and collaborative in how you communicate
- Hands-on when needed, but focused on scale and structure
- Pragmatic and positive, with no time for corporate theatre
Key Responsibilities:
Revenue & Growth
- Own Sampl’s revenue performance and commercial targets
- Balance new logo acquisition with expansion across existing accounts
- Build predictable pipeline generation, qualification and forecasting
- Increase enterprise-level AM maturity and multi-market relationships
Leadership & Team Development
- Lead Sales, Account Management, RevOps and Lead Gen functions
- Deliver structured coaching via regular 1:1s and team sessions
- Raise standards across discovery, consultative selling and AM
- Create a supportive, accountable, high-performance culture
Commercial Operations
- Own pricing, proposals and RFPs, reducing reliance on the CEO
- Drive adoption of Gong, MEDDPICC and forecasting disciplines
- Maintain strong Salesforce hygiene and workflows
- Turn Lead Gen into a high-output, sales-led function
GTM & Expansion
- Lead EU and US go-to-market strategy
- Shape ICPs, category positioning and commercial playbooks
- Support multilingual hiring (German, French, Spanish)
- Advise on scalable commercial org design
Cross-Functional Collaboration
- Partner with Marketing on messaging, case studies and pitches
- Influence Product with client insight and commercial intelligence
Experience & Skills
Essential
- 10-15 years in senior B2B Sales / AM leadership roles
- Experience selling into FMCG, CPG, D2C, Beauty, Pet, Health or MarTech
- Strong background in consultative, enterprise or agency-style selling
- Experience leading teams of 6–15+ in high-growth environments
- Strong experience with RFPs, pricing and complex deal cycles
- Familiar with Salesforce, Gong (or similar), MEDDICC/MEDDPICC
Desirable
- Experience scaling revenue in the EU and/or US
- Background in sampling, retail media or data-led marketing
- German, French or Spanish (or experience hiring multilingual teams)
Why Join Sampl?
- A genuinely innovative product solving real problems for global brands
- Huge growth opportunity across the EU and US
- A senior leadership role with real strategic influence
- Transparent, high-trust partnership with the CEO
- A smart, ambitious commercial team ready to scale
- Modern, creative culture - no suits, no corporate nonsense
Benefits
- Competitive base salary + bonus tied to growth targets
- EMI share options
- Flexible hybrid working (2+ days/week in Brighton)
- Pension scheme
- Private healthcare & wellbeing package
- Generous holiday allowance, including year-end shutdown
- Regular team socials and supportive, high-energy culture
Sampl encourages applications from candidates from diverse and underrepresented backgrounds.
