ABOUT US
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).
We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.
ABOUT THE ROLE
As the Senior Director of Marketing, your primary responsibility will be to strategically position HyperionDev and its sub-products, including CoGrammar and Careers, in the minds of our target consumers, university partners, and employer partners. This role places a strong emphasis on marketing university-branded bootcamps and HyperionDev bootcamps on a global scale.
You will be the driving force behind differentiating our products and brand in the market, ensuring they remain relevant to our target audience. Your role will encompass managing all consumer-facing communications, maintaining our company's reputation, and upholding brand guidelines.
In addition, you will be entrusted with the leadership of various marketing teams, each specialising in critical areas such as growth marketing, paid media, analytics, and marketing operations. Your skillful direction of these teams will be instrumental in achieving our strategic marketing objectives, fostering innovation, and ensuring the highest levels of performance and collaboration.
Leading Marketing Efforts: Leading marketing efforts for university-branded bootcamps and HyperionDev bootcamps across various regions.
Customer Persona Development: Developing in-depth customer personas and building robust customer analytics.
Team Expansion and Oversight: Expanding and overseeing a growing marketing team, focused on online and offline customer acquisition.
Digital Subscriber Acquisition Strategy: Designing, implementing, and managing a digital subscriber acquisition marketing strategy for maximum efficiency.
Omni-Channel Campaign Execution: Executing omni-channel acquisition initiatives and campaigns across multiple channels.
Hands-On Operational Management: Taking a hands-on approach to managing all operational and project management components of user acquisition.
Key Metric Ownership: Owning, tracking, and reporting key metrics related to acquisition, channel performance, and growth.
Data-Driven Campaign Recommendations: Developing data-driven recommendations for desktop and mobile campaigns, including creative and messaging strategies.
Testing Schedule Management: Managing creative, ad, and landing page testing schedules to optimize campaign results.
Cross-Functional Collaboration: Collaborating with sales, development, and product teams to enhance the user experience and conversion rates.
Acquisition Testing and Improvement: Innovating and implementing meaningful acquisition tests and funnel improvements.
Budget Management and Optimization: Overseeing significant budgets, analyzing and optimizing campaigns, and supervising all acquisition media buying.
Deliverable Management and Reporting: Managing deliverables, reporting campaign performance, and maintaining clear communication with the team and stakeholders.
Product Alignment: Collaborating with internal teams to align product offerings with customer priorities.
Minimum:
Preferred:
Equity: As a senior leadership role within the company, you may be eligible for direct ownership in the business through our stock option scheme. The company has been approached for acquisition by a number of billion dollar leaders in the tech education space, is backed by investors from the US, UK and South Africa, and we want you to directly share in the success of the business.
Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.
Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
OUR VALUES
We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.
Hyperion Development, LLC is a Greenville, SC based software solutions company that offers modern web design and development services to propel your success.
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Chief Marketing Officer (CMO) Q&A's