Chief Marketing Officer (CMO)

Sidetrade is a Global fast-growing AI software company with a vision to become the Worldwide Leader in the Order-to-Cash space. As an Enterprise SaaS pioneer over the last 20 years with true AI capabilities since 2015, our unique software platform helps CFOs accelerate cash-flows and digitize their end-to-end financial customer journey. Aimie, our AI digital assistant, relies on Trillions $ BtoB transactions aggregated into the giant Sidetrade’s Datalake to predict the payment behavior of 21m+ corporate buyers across the globe, make immediately actionable recommendations to the end users, and deliver unique business ROI to financial departments.

Sidetrade is a public company listed on the Euronext Stock Exchange (Euronext Growth: ALBFR.PA) with a well-balanced business model based on a double-digit growth rate of the top line mixed with solid profitability. With a global presence across Europe (UK, Ireland, France…) and North America (US and Canada), we aim to transform how businesses manage their financial customer’s journey. We are creative people and passionate about the financial customer experience. We are on a mission to put the finance departments to the next level using predictive analytics and fully digitizing and streamlining their BtoB transactions.

Our flagship product, Augmented Cash, is already ranked in the top 3 WWW Leaders by GartnerTM https://go.sidetrade.com/GartnerMagicQuadrant22.ht. We’re fast-paced, pursue excellence in everything, and have much fun along the way!

The Opportunity:

Sidetrade is seeking a Chief Marketing Officer and member of our Executive Committee to lead the Go-to-Market strategy through our next phase of growth to scale to $100M+ ARR and reach unicorn status. What we need is some new ideas from someone willing to dig deeper to understand our prospect's needs and build the next level of strategy to fuel this growth in our worldwide market. The ideal candidate can "helicopter up and down" and be highly strategic in allocating investment and resources to drive outcomes, but also hands-on to ensure successful execution. The Chief Marketing Officer will thrive in actively partnering with all the sales and product teams across US and EU, whilst enjoying a high degree of interaction with customers and market innovators. The ideal candidate is a doer. Your role is to build and scale an Enterprise Marketing organization and hire and lead a team of “A” players. Successfully elevating the “Order-to-Cash” awareness into the market, you will develop volume demand generation, track lead funnel performance, and provide ongoing analysis. You are a Data-driven Chief Marketing Officer and mainly focus on DemandGen and business achievements!

Requirements

What you will be doing:

• Align global marketing strategy with the VP of Sales to develop and execute dynamic campaigns that drive growth for their target segments.
• Assure that marketing spending is allocated to trackable programs.
• Develop engaging ABM content aligned with the sales cycle to be used across the Sales Cycle targeting $1Bn+ Revenue companies.
• Segment target markets by vertical, refine and improve the product value proposition, and implement the best market entry strategy.
• Establish a collaborative, results-oriented, and data-driven marketing department.
• Manage all aspects of marketing planning, budgeting, metrics, and reporting.
• Develop a working relationship and alignment with the Product to ensure that marketing is promoting what the company is developing.
• Manage the global BDR teams based in North America & Europe, be very closed to the Business, and convert your Marketing actions into concrete results on which you are accountable.

What you will bring:

• 10+ years of experience as a CMO / VP DemandGen or equivalent within a high growth B2B Business Enterprise Software company such as O2C, P2P, Supply Chain Finance, Treasury, Financials ERP, Procurement and Expenses Management, CRM…
• A solid track record in a Scale-up fast-growing company
• Demonstrable experience developing and executing Go-to-Market strategy in an emerging fast-growing market.
• A real experimented focus on Business deal achievements (MQL, SQL, Closed deal expertise)
• A deep expertise in state-of-art Martech software (Marketo, SFDC …) and focused on a Data-driven approach to Marketing efficiency.
• Analytical expertise including measuring both lead and lag measures such as #MQL’s, #SQL’s and $ pipeline value created.
• An ability to manage BDRs teams’ performance across many regions.
• Proven success record of partnering with sales to support all the Sales Cycle stages from Leads to Closed deals driving the cost of sales and time-to-close (ABM strategy).
• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work with a collaborative style
• Track record of building a metrics-driven, highly accountable marketing organization focused on measurable outcomes.
• A track record of successfully influencing analysts to improve positioning, with proven tactics and relationships for doing so.
• Dynamic personality and credibility to represent the firm in these relationships.
• Intellectually curious, problem solver, eager to learn, a persuasive and charismatic change agent.
• MSc/MBA or other advanced degree in Marketing

At Sidetrade, we cultivate a multicultural environment that fuels innovation. With over 22 nationalities represented, we strongly value diversity, gender equality, inclusivity, and fairness. As an equal opportunity employer, we reject all forms of discrimination and harassment. Your unique contributions are celebrated, driving collective success in our inclusive workplace.

Discover more on www.sidetrade.com

Agencies

Only applications from invited agencies through the Workable portal will be accepted. Unsolicited CVs sent directly to managers or HR will not incur any fees.