Chief Business Development Officer

ANNA Money is an AI-native business account for small businesses in the UK and Australia.

ANNA combines banking with a fully automated “Auto-Accountant” that handles bookkeeping, tax preparation and filing, and day-to-day financial administration for SMEs.

Our long-term vision is to evolve ANNA into the first (and possibly only) operational employee a small business needs — an AI deputy that can interact conversationally with the owner and handle core operational tasks such as:

• payments and corporate cards
• expense management and invoicing
• bookkeeping and accounting
• tax preparation and filing (VAT, corporation tax, income tax for sole traders)
• Companies House filings
• payroll and staff administration
• operational support functions such as customer communication and sales assistance

To accelerate the adoption of this proposition, we are seeking a Chief Business Development Officer to build a major distribution channel through strategic partnerships.

Role Mission

The core objective of the role is to drive customer acquisition through embedded partnerships.

This involves integrating ANNA’s Auto-Accountant capabilities into third-party software products used by SMEs, allowing their users to access accounting and tax automation directly within their existing tools.

Potential partners may include:

• mobile POS providers
• marketplaces and commerce platforms
• vertical SaaS providers (hospitality, retail, logistics, professional services, etc.)
• industry-specific SME management software

These partnerships are expected to operate primarily on a revenue-share model, with ANNA’s accounting and tax capabilities embedded into partner ecosystems.

Responsibilities

The Partnerships Director will own the full lifecycle of this channel, including:

Opportunity Identification

• Identify high-potential partnership opportunities in SME software ecosystems
• Research vertical SaaS, POS, marketplace, and platform providers
• Evaluate distribution potential, economics, and strategic fit

Partnership Development

• Develop compelling partnership proposals and commercial structures
• Build relationships with senior decision-makers at partner organisations
• Conduct negotiations and close partnership agreements

Internal Coordination

• Work closely with product and engineering teams to scope integrations
• Align product roadmap with partnership opportunities
• Coordinate go-to-market strategies for embedded offerings

Execution & Growth

• Oversee implementation of integrations
• Support partner launches and ongoing relationship management
• Monitor performance and optimise partnerships over time

Analytics & Performance

• Track funnel performance and partner-driven acquisition metrics
• Operate dashboards and product analytics to evaluate channel performance
• Continuously identify ways to scale the partnership ecosystem

Requirements

We are looking for a senior operator who combines strategic thinking with hands-on execution.

Key qualities include:

Relationship Builder

• Ability to establish trust and productive working relationships quickly
• Strong interpersonal and communication skills
• Skilled at understanding partner motivations, constraints, and incentives

Commercial Strategist

• Able to translate partnership opportunities into realistic growth projections
• Experienced in structuring revenue-share partnerships

Operator

• Comfortable managing multiple long-cycle deals at different stages simultaneously
• Able to independently research markets and originate opportunities

Product-Aware

• Strong understanding of technical and product implications of integrations
• Comfortable working with product and engineering teams

Data-Driven

• Familiar with product analytics, dashboards, and funnel analysis
• Uses data to evaluate and optimise partnership performance

Strong candidates will likely bring:

• Established contacts in B2B and B2C technology ecosystems
• Experience embedding financial or operational products into other platforms
• Background working with marketplaces, POS systems, or vertical SaaS
• Experience scaling distribution through platform partnerships

Benefits

What We Offer

At ANNA, we celebrate a flat organisational structure. You might be wondering what that means! Well, it’s all about empowering our team by sharing power and decision-making responsibilities, so everyone can feel a sense of ownership.

🏡 Life at ANNA (flexible by design)

🤸 Flexible working — focused on trust, autonomy and outcomes

☕ Hybrid or Remote working, depending on role

🌍 Work from anywhere for up to 3 months

🧑‍💻 Support towards home working equipment

🤎 Flexible hours for caregiving responsibilities

⏳ Temporary reduced hours / phased returns when life needs it

🏫 Time off for your child’s first day of school (non-negotiable 🥹)

📈 Employee Growth Share options — because when ANNA grows, you grow too

💛 Wellbeing (because you’re a human first)

⛑️ Trained Mental Health First Aiders
🥼 Perkbox EAP + counselling support
💊 Online GP access & prescription service
⭐️ Bupa private medical insurance
🧘 On-demand wellness content
😌 Menopause support (policy + practical adjustments that actually help)

💰 Financial Wellbeing (money matters — we’re ANNA after all)

📊 Salary sacrifice pension contributions
👶 Workplace nursery salary sacrifice
🏷️ Perkbox discounts & reward points
🚲 Cycle to Work scheme
💻 Salary sacrifice for Home & Tech (coming April ’26)

🚀 Growth & Self-Direction (invest in you)

✈️ £1k annual personal travel allowance
📚 £1k annual personal learning allowance (including non-work learning — yes, really)

🌿 Time Off & Life Moments (the important stuff)

🧑‍🍼 Enhanced parental leave
✨ Adoption leave
🤍 Pregnancy loss & compassionate family leave
🏥 Emergency dependent leave

🤝 Belonging & Connection (we actually like each other)

🍓 Monthly team brunches
👏 Regular team-building events
🥤 Free drinks & snacks in the office

Please note that due to a high level of demand in candidates for this role, we're unable to respond to individual emails or questions about the position. We hope that we've been thorough and transparent regarding the requirements and expectations of this role.