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Western Digital

Channel Marketing Specialist

Beijing , China
full-time

AI overview

Support execution of marketing strategies across eCommerce and channel events while managing budgets and performance tracking in a collaborative environment.

Channel Marketing Specialist 

1. Marketing Strategy & Planning (Execution-Focused)

  • Support execution of annual and quarterly marketing plans aligned with business and product priorities
  • Assist go-to-market activities across eCommerce, Channel, and Enterprise / NAS segments
  • Collect and consolidate market, customer, and competitor information to support tactical decisions

2. Campaign & Project Execution

  • Execute online and offline marketing campaigns, including channel events, customer seminars, and industry exhibitions
  • Manage assigned projects with clear timelines, defined deliverables, and budget control
  • Coordinate with internal stakeholders and external vendors to ensure smooth execution

3. Channel & eCommerce Marketing Support

  • Support channel marketing programs, partner enablement activities, and training sessions
  • Execute eCommerce promotions on key platforms (JD.com, Tmall), including 618, Double 11, and Double 12
  • Ensure correct and consistent use of marketing assets across channel and eCommerce platforms

4. Budget, MDF & Performance Tracking

  • Support MDF application, usage tracking, and documentation
  • Track campaign performance metrics including reach, engagement, leads, and ROI
  • Prepare post-campaign summaries and execution reports

5. Cross-functional Collaboration & Operations

  • Act as day-to-day marketing contact for Sales, Channel, and Product teams
  • Support internal processes, approvals, vendor coordination, and asset management
  • Complete other assigned marketing-related tasks
  • Bachelor's degree in Mass Communication, Marketing or related course
  • With5 year's + experience or exposure in marketing
  • Above average oral and written communication skills
  • Strong project/time management skills
  • Attentive to details
  • Team player

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Notice To Candidates: Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to Western Digital Ethics Helpline or email [email protected].

 Western Digital

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

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