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About the Role:

As the Channel Marketing Manager – Canada, you will be responsible for planning, executing, and optimizing partner marketing programs that drive awareness, demand, and pipeline through our focus partner, and alliance ecosystem. You will work closely with regional sales, partner account managers, and global marketing teams to localize initiatives and ensure they resonate with the Canadian market.

The Channel Marketing Manager will be responsible for developing and executing marketing strategies that drive growth and engagement across various distribution channels. This role requires a deep understanding of channel dynamics, partner relationships, and customer needs to create effective marketing programs that enhance brand visibility and support channel partners in achieving their sales goals.

This role should work in lock step within the region with the Canada Director of Marketing understanding how the channel supports the Enterprise and Volume marketing plans and leveraging Alliance and channel MDF to support and expand the presence of the channel in Canada and drive pipeline and new business for Enterprise and Volume Segments.

What You'll Do:

Develop and execute quarterly partner marketing plans aligned with revenue goals and sales priorities
Build and manage co-marketing programs with key partners, MSPs, distributors, and alliance partners
Localize and amplify global campaigns to suit the Canadian market, ensuring cultural and regional relevance
Collaborate with the field marketing, digital, and product marketing teams to create campaign assets, joint messaging, and enablement tools
Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement
Manage MDF (Marketing Development Funds) allocations and ensure compliance with program requirements
Represent Canada in global channel marketing forums and share regional insights

What You'll Bring:

5+ years of experience in channel, partner, or field marketing within the B2B tech or SaaS industry
Strong understanding of the Canadian IT channel landscape, including VARs, distributors, and alliances
Proven experience running successful joint marketing programs that drive measurable pipeline
Excellent project management, communication, and stakeholder engagement skills
Comfortable working cross-functionally in a matrixed environment
Experience using Salesforce, marketing automation (e.g., Marketo), and partner portals
Bilingual (English/French) is an asset but not required

#remote #LI-TS1

What you'll get

Up to 25 vacation day, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 3 weeks for all parents, 12 weeks for birthing parents
Medical, dental, and vision coverage from day one
Mental health support, therapy sessions, and digital wellness tools
RRSP retirement plan with matching contributions
Fertility support, plus 24 paid volunteer hours through Veeam Cares
AirVet: 24/7 virtual veterinary care at no cost
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, and skills. Offers are typically made below the midpoint of the range.

Pay Range

$101,700—$188,700 CAD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.

The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.

By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.

By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.

Channel Marketing Manager

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