Channel Marketing Manager

About This Job

We are seeking a strategic, organized, and tech-savvy Channel Marketing Manager to lead a high-performing team responsible for managing Vacasa’s property presence across third-party distribution channels, including Airbnb, Vrbo, and Booking.com. This position plays a pivotal role in maximizing visibility, revenue, and operational excellence across all listings.

In addition to daily listing oversight, this role will be instrumental in managing Vacasa’s property transition to Casago Franchises. You will lead efforts to effectively transfer listings and associated accounts between Vacasa and Casago franchise partners, serve as a subject-matter expert on Vacasa’s channel strategy, and act as a key contact for internal teams and market buyers regarding how the platform transition process works from a channel systems perspective.

This position requires someone who is a strong communicator, systems thinker, and team leader, with the ability to work across teams, resolve operational challenges with speed and accuracy, and continuously improve how we market and manage our distributed inventory. If you’re passionate about digital platforms, cross-functional collaboration, and leading teams through organized change — we want to hear from you.

Essential Job Functions

• Lead and develop a team of Channel Marketing Specialists through effective coaching, mentoring, and performance management. Conduct regular one-on-one meetings and annual evaluations to support professional growth and ensure alignment with company goals.
• Ensure the team is effectively executing channel strategies and daily operations, including listing setup, distribution, and ongoing optimization to maximize property visibility and revenue.
• Oversee daily operations and workflow management to optimize team productivity and meet departmental objectives. Identify areas for improvement, and implement process enhancements to drive efficiency and quality outcomes.
• Oversee the accuracy, consistency, and performance of listings across third-party platforms such as Airbnb, Vrbo, and Booking.com for Vacasa’s portfolio of properties.
• Collaborate cross-functionally with Product, Revenue Management, and Operations teams to resolve technical issues, improve functionality, and ensure channel listings reflect current standards and best practices.
• Build and maintain strong relationships with key partner contacts at major online travel agencies (OTAs) to stay ahead of platform changes, promotional opportunities, and evolving best practices.
• Manage financial responsibilities related to third-party channels, including invoicing, commission reconciliation, and expense tracking.
• Drive processes to manage listing transfers and account ownership transitions as part of Vacasa’s shift of select inventory to Casago Franchises, ensuring a seamless and accurate channel handoff.
• Serve as a subject-matter expert on Vacasa’s channel distribution systems, architecture, and listing practices — providing clarity, documentation, and scalable support.
• Foster a collaborative work environment that promotes open communication, innovation, and employee engagement. Address team conflicts constructively and in a timely manner as they arise. 
• Assist the recruiting process with interviewing, selection and onboarding new team members while ensuring compliance with company policies and employment regulations. 
• Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy. Represent the team in leadership meetings and communicate strategic decisions effectively to direct reports.
• Support continuous improvement initiatives by analyzing program performance, identifying bottlenecks, and implementing process optimizations. Stay current with industry trends, best practices, and emerging technologies relevant to the function.
• Other duties as assigned because every day is different in hospitality!

Skills + Qualifications

• Experience working in hotel, hospitality, vacation or similar industry is highly preferred.
• Bachelor’s Degree in Marketing, Business, Communications or similar is strongly preferred, though we recognize that great talent comes from many different paths.
• 5+ years of experience in marketing or channel operations, with at least 2 years in a leadership or team management role.
• High attention to detail paired with strategic thinking and a data-driven mindset.
• Strong organizational and project management skills, with the ability to manage competing priorities and deadlines in a fast-paced environment.
• Ability to build productive professional relationships across departments, including product, marketing, operations, and external channel partners.
• Proven ability to lead, mentor, and develop high-performing teams, with a focus on fostering collaboration, accountability, and professional growth in a fast-moving, results-driven environment.
• Experience managing day-to-day team operations, providing guidance and support, and fostering a positive, productive team culture focused on collaboration, accountability, and growth.
• Tech-savvy with experience using various digital systems and applications and comfortable using mobile apps, tablets, and various software platforms.
• Communicates clearly and confidently—whether it's over email, on a video call, or in person—and can build strong connections with both team members and clients.

Compensation

• $70000 - $85000 / year. Actual pay will vary based on a candidate's skill, experience, education and/or location.

Workplace Environment + Expectations

• This position in 100% remote. Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY.
• Reliable transportation required.
• Typically a Monday - Friday workweek with expectations to be flexible to support the needs of the business.
• Occasional travel nationally / internationally less than 10% of the time.

Physical Demands
Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions) and lift up to a maximum of twenty-five (25) pounds without assistance.

Benefits + Perks

• Health/dental/vision insurance based on hours worked
• Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
• 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
• Health & Dependent Care Flexible Spending Accounts based on hours worked
• Paid Flex Time Off / Vacation & Sick Time
• Employee Assistance Program (EAP)
• Employee Discounts
• Please visit our careers page to review our full benefits offerings