Channel Go-to-Market Director

Anvilogic is a Palo Alto-based AI cybersecurity startup founded in 2019 by security veterans and data scientists from Fortune 500 companies. 

Our mission is to democratize threat detection and hunting for today’s SOC teams to easily be done across hybrid, multi-clouds and security data lakes without needing to centralize data or rip and replace tools. Further, with our investments in AI-powered automation of detection-as-code to create, test, tune and deploy detections, SOC users can implement high-efficacy detection and hunting techniques without writing a single line of code nor manually wrangling data.

Anvilogic raised $45M Series C funding in April 2024 and is backed by top-tier VC firms and prominent industry executives. Anvilogic’s AI-powered Multi-Data Platform SIEM is used by many of the industry’s most advanced security teams. 

Learn about our customers: anvilogic.com/customers 

Position Summary

Anvilogic is seeking a dynamic and experienced Go-to-Market Leader to join our team. This director-level position will focus on developing and executing strategies for our enterprise reseller channel, targeting mid-market segments, and enhancing our product marketing efforts. The ideal candidate will have a proven track record in driving growth and building successful go-to-market initiatives.

Why Join Us?

At Anvilogic, you will be part of a passionate team committed to innovation and excellence. We offer competitive salaries, comprehensive benefits, and opportunities for professional growth and development. Join us in making a difference in the world of security technology!

Key Responsibilities

Strategic Leadership:

• Develop and implement comprehensive go-to-market strategies for the enterprise reseller channel and mid-market segments.
• Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with overall business objectives.

Channel Development:

• Identify, recruit, and manage relationships with key enterprise resellers to expand market presence and drive revenue growth.
• Create and oversee training programs for resellers to ensure effective product knowledge and sales techniques.

Market Analysis:

• Conduct market research to identify trends, customer needs, and competitive landscape within the mid-market sector.
• Utilize data-driven insights to refine product positioning and messaging for various target audiences.

Product Marketing:

• Lead product marketing initiatives, including go-to-market launches, promotional campaigns, and sales enablement resources.
• Work closely with product management to develop product roadmaps based on market feedback and customer demands.

Performance Measurement:

• Establish KPIs to measure the success of go-to-market initiatives, channel performance, and marketing campaigns

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• 10+ years of experience in product marketing, with a proven track record of driving channel-led GTM strategies and revenue growth.
• Strong understanding of channel initiatives and buying process. 
• Excellent writing and analytical skills and experience with data-driven decision-making.
• Proven ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Exceptional communication and leadership skills, with a collaborative mindset.

Benefits

• Competitive salary with equity in the company
• Comprehensive medical, dental, and vision insurance
• Unlimited paid time off policy for work life balance
• 401(k) retirement plan with company match
• Monthly stipend for home internet and cell phone expenses