Job Summary
The job holder will be responsible for managing the company growth in terms of revenue, subscriber base, ROIs, and any other metric deemed necessary.
Responsibilities
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Manage and optimize User Growth, Subscription Growth, Advertising Revenue Growth, In-App Gifting Revenue Growth, Creators Economy Growth, Customer Acquisition Cost (CAC), Gross Margin, Churn, Customer Lifetime Value (CLV), Conversion Rates, Up-Sales/ Cross Sales.
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Think strategically about how to grow the company’s revenue and subscriber base.
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Develop a long-term plan for the company and identify the steps needed to achieve its goals.
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Think Strategically on how to use the company resources to their full potential to achieve the revenue target
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Manage the daily operations of the growth marketing, commercial, and growth departments, set up goals, develop long-term plans and identifying the steps needed to achieve its goals
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Oversee growth marketing and conversion campaigns, advertising, and promotion effectiveness.
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Submit weekly Full Detailed Reports to the upper management
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Develop strategies to improve employee productivity and satisfaction
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Pay attention to user retention and success to have the company, in turn, become more user centric.
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Measure and regularly analyze productivity and effectiveness, create market positioning and competitive advantages with a goal of continually improving and developing sustainable results
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Run data analytics and weekly reports on insights
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Brainstorm with other executives to develop innovative solutions to problems within the company
Requirements
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Bachelor’s degree in business administration or marketing or any other related field
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MBA is recommended
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At least 10 years of experience in a leadership growth role in a mobile app company
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Previous subscription-based mobile app experience
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Previous experience in attaining a minimum of +10Million users & +1M Subscribers
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Previous video or audio streaming mobile app subscription experience
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Previous experience in building strong growth models with creators
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Excellent leadership and people management skills
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Possess the key traits of a successful leader
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Remarkable understanding of current market trends
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Ability to work across a number of key activity areas that drive growth
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Excellent communication skills and following up skills
