The Category Manager, Alcohol (Central & West) is responsible for owning the end-to-end category strategy and financial performance for Beer, Wine, and Spirits across Gopuff’s Central and West regions. This role drives product sales and margin through assortment productivity, pricing optimization, promotional planning, supplier negotiations, and product placement.
We are seeking a seasoned, product-focused merchant with deep alcohol industry expertise and a strong analytical foundation. The ideal candidate is an opportunistic thinker who can partner effectively with cross-functional teams—including Supply Chain, Marketing, Planning, Business Development, Finance, and Digital Merchandising—to build localized, high-performing assortments that exceed financial goals.
This role will lead all alcohol initiatives for the Central and West states, work closely with the Category Manager overseeing the East Coast, and collaborate with Category Managers across our retail business (BevMo!) to deliver cohesive, cross-banner strategies. Success in this role requires strong problem-solving skills, comfort operating in a highly regulated environment, and the ability to thrive in a fast-paced, entrepreneurial setting.
Gopuff values creative problem solving and in-person collaboration to drive quick, informed decisions. This role follows a hybrid schedule, with three in-office days per week (Tuesday–Thursday) at our Miami or Philadelphia hub.
You Will
Own the end-to-end category strategy and financial performance for Alcohol across the Central and West regions
Develop a deep understanding of Gopuff’s on-demand and retail (BevMo!) businesses, internal processes, and assortment architecture
Manage revenue and margin performance against budget, including OTB ownership and presentation in cross-functional forums
Lead product selection, pricing, positioning, promotions, and go-to-market execution across Beer, Wine, and Spirits
Build and execute merchandising and category strategies that drive sales growth, margin expansion, and key performance metrics
Monitor performance across multiple classes, markets, and locations, using data to inform actionable, forward-looking strategies
Leverage internal and external data sources to make informed, data-driven decisions that drive incremental sales and profitability
Serve as the primary point of contact for supplier partners and new business opportunities, including negotiations and relationship management
Develop localized assortment strategies that reflect regional volume, size, distribution needs, consumer preferences, and regulatory considerations
Partner closely with Supply Chain, Pricing, Finance, and Marketing to maximize revenue and financial targets within each classification
Conduct national and local competitive pricing and assortment analysis to ensure strong market positioning while meeting margin objectives
Stay current on industry, consumer, and competitive trends within the alcohol category, applying insights to strategy and execution
Ensure category decisions align with applicable state and local alcohol regulations
You Have
Bachelor’s degree required; Merchandising, Business, or Economics preferred
7+ years of experience in Retail Buying, Merchandising, or Category Management, with deep experience in the Alcohol industry
Strong proficiency in Excel (required); SQL experience a plus
Solid understanding of Supply Chain, Marketing, Pricing, and Financial Planning principles
Proven ability to own results, take initiative, and operate with accountability in a fast-moving environment
Strong sense of urgency with the ability to react quickly to changing business needs
Experience managing, training, and developing talent, either through direct people leadership or matrixed teams
Compensation
Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role.
This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
Base Salary Range: $95,000 - $117,000
Benefits Overview
Medical/Dental/Vision Insurance
401(k) Retirement Savings Plan
HSA or FSA eligibility
Long and Short-Term Disability Insurance
Mental Health Benefits
Fitness Reimbursement Program
25% employee discount & FAM Membership
Flexible PTO
Group Life Insurance
EAP through AllOne Health (formerly Carebridge)
The only predictable thing about life is that it’s wildly unpredictable. That’s where we come in. When life does what it does best, customers turn to Gopuff to deliver their everyday essentials, and to get through their day & night, work day and weekend. We’re assembling a team of thinkers, dreamers & risk-takers...the kind of people who know the value of peace of mind in an unpredictable world. (And people who love snacks.)
Like what you’re hearing? Welcome to Gopuff.
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The Gopuff Fam is committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply. We are an equal employment opportunity employer.
