Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like FutbolSites, Bolavip, Futbin, and Soccernews. We're looking for an analytical and proactive content strategist who wants to join a team where your work will help shape how millions of sports fans connect with the content they love.
This role is for you if you are someone who is passionate about digging into data and understanding what makes content perform. In the ever-changing landscape of search, you will be the one helping our team stay ahead of quarterly updates and algorithm changes. This is your chance to directly impact the traffic, engagement, and conversions on our sites from day one. If you want a role where you can lead real change, analyze performance, and work with fun brands people love, this is it.
Here are some of the ways you’ll contribute to our mission:
⚡ Create comprehensive SEO content briefs that serve as the blueprint for high-performing articles.
🤝 Conduct competitor and gap analysis to identify new opportunities for growth and help our content stand out.
📈 Analyze existing content for search performance, making data-backed recommendations to optimize and improve.
🛠️ Assist in ongoing AI projects, helping us innovate and use the latest technology to scale our efforts.
Here’s what helps people succeed in this role:
2+ years of experience in a similar role.
Proficiency with G Suite.
Excellent organizational skills with the proven ability to manage multiple priorities and deadlines in a fast-paced environment.
Highly proficient verbal and written English communication skills.
A proactive learner with a strong sense of ownership and the ability to quickly master new tools and concepts.
Nice-to-Haves:
Experience with Ahrefs, Moz, SEMrush, or similar tools.
Experience working for iGaming platforms or affiliates
You'll be working closely with our Director - Organic Growth Casino, Mikko McDonald. Mikko is responsible for developing and executing the SEO/SEM strategy for the online casino vertical in the US market, and he has over 10 years of experience in digital marketing. From day one, we'll guide you through a structured onboarding process to ensure you feel confident and ready to contribute.
We invest in our people. Here’s a look at what it’s like to work at Better Collective.
Benefits & Perks
Vacation: 10 paid working days per year for employees with five or fewer years of tenure. This must be taken as 14 consecutive calendar days.
Food: The office provides cookies, nuts, fruit, sweets, and hot drinks weekly. There are also discounts available for employees at nearby eateries.
Wellness: Access to discount platforms for supermarkets, gyms, and sportswear.
Training: Access to a language platform with more than 10 languages.
A Collaborative Environment: You’ll join a company where respect, teamwork, and open communication matter.
Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures.
Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change, no matter your role.
Room to Grow: We care about learning and development, and we support people who want to take on new challenges.
Balance & Flexibility: We do our best to support work-life balance and offer flexibility whenever possible.
We empower you to take initiative and collaborate directly with other teams to bring your ideas to life.
You’ll have a voice, whether you’ve been here a day or a decade.
We encourage side projects and learning new things, even if they’re outside your day job.
We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.
We're excited to learn more about you! Here’s how to apply and what to expect.
Our Interview Journey:
Application Review: Our team personally reviews every application.
Intro Chat: An initial conversation with someone from our Talent or People team.
Information Request: We may reach out for additional information or clarification at any stage.
Team Interviews: Depending on the role, you’ll meet with team members and/or leaders for deeper conversations.
Assessment / Final Interview: This may include a practical task, a personality or work style assessment, and/or additional team meetings.
Offer!
Reference Checks: We will conduct reference checks at some point before your start date.
Our process can vary by country and role, but we’ll always keep you informed at every step.
Better Collective: Leading digital sports media group empowering iGamers worldwide with top sports media brands and engaging sports entertainment services.
Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
Content Analyst Q&A's