Campaign Strategist

Fluent, Inc. (NASDAQ: FLNT) is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent leverages its consumer database, digital media portfolio, and, proprietary data science and technology to deliver outcome-based solutions for marketers. Founded in 2010, the company is headquartered in New York City.

As a Campaign Strategist, you will be responsible for developing audience strategies, analyzing performance data, optimizing campaigns, and partnering with internal teams to ensure seamless execution and strong client outcomes. You will help guide decisions that strengthen performance and support campaign success.

What You'll Do:

• Define audience strategy for client campaigns across Fluent’s inventory by leveraging first-party user data and campaign performance insights
• Analyze campaign performance data to identify trends, patterns, and optimization opportunities
• Allocate client campaign budget effectively across Fluent’s inventory offerings to hit clients’ goals
• Enhance and streamline campaign optimization processes to improve efficiency and performance
• Partner with cross-functional teams to implement a comprehensive go-live strategy, aligning targeting, budget, and optimization plans for a successful campaign launch
• Conduct quality assurance across all working documents to maintain accuracy and consistency

Requirements

• Has excellent analytical and problem-solving skills with the ability to think critically to produce meaningful outcomes
• Embodies a self-starter attitude
• Exceptionally organized, detail-oriented, meets deadlines, strong able to multi-task
• High proficiency in Excel, ability to use functions to analyze complex data sets
• Strong understanding of general marketing/advertising concepts and methods
• Experience with the performance marketing ecosystem, including familiarity with the mobile-app space is a plus
• 3-5 years of experience in performance marketing, media, or ad tech—preferably with exposure to affiliate, CPA, or mobile app ecosystems

About Us:

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit: https://fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $65,000 to $80,000 base, + competitive bonus plan. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.