Campaign Manager, Vertical

WHAT IS BOX? 

Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

WHY BOX NEEDS YOU

• The Senior Campaign Marketing Manager, Industry Verticals is a new role on our Global Programs team, reporting to the Senior Director, Global Programs. You will be Box’s marketing lead for two to four of our fastest-growing verticals — including Life Sciences, Media & Entertainment, and Retail — responsible for translating Box’s horizontal campaigns into industry-specific narratives that accelerate pipeline and win target accounts.

• You’ll be the connective tissue between our corporate campaign engine and the field teams working the ground in your industries. You’ll build the integrated campaign framework that scales across verticals, shorten the time it takes prospects to move through the buyer’s journey, and align GTM execution so every Boxer pointed at your industries is working from the same message, to the same audience, at the same time.

• This is a role for a marketer who loves both strategy and execution, can hold their own with a CMO or a seller, and gets excited about turning a big horizontal play into something that lands hard in one specific industry.

WHAT YOU'LL DO 

• Build the integrated vertical campaign framework. Take Box’s horizontal campaigns and translate them into industry-specific messaging, creative, channel mixes, and programs for each of your assigned verticals — creating a repeatable, scalable model the team can flex across industries.

• Orchestrate full-funnel programs. Work closely with Industry Product Marketing, Field Marketing, Events, Digital, and Content to deliver integrated programs spanning executive events, webinars, paid media, content syndication, and email.

• Design the end-to-end campaign architecture, including the full-funnel content assets, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.

• Be the voice of your industries inside marketing. Bring customer insights, competitive intel, and buyer pain points into campaign strategy so every program feels native to the vertical, not retrofitted to it.

• Align GTM across marketing, sales, and customer success. Make sure every campaign reaches the right target accounts and decision-makers, and that field teams are equipped to convert the demand you generate.

• Accelerate the buyer journey. Partner with lead gen, field marketing and ops to identify friction points in the vertical funnel and compress time from first touch to qualified pipeline.

• Own performance end-to-end. Set KPIs, track against pipeline and revenue targets, run the readouts, and apply learnings into the next quarter’s plan.

• Manage budget, timelines, and stakeholders across 2–4 verticals simultaneously — making the tradeoff calls that keep programs moving without sacrificing quality.

WHO YOU ARE 

We are an AI-first company. This means you approach your work with a growth mindset and find ways to leverage AI to help make faster, smarter decisions that will 10X your impact at Box.

• 8+ years of B2B marketing experience, with at least 3 years in integrated campaign, demand generation, or vertical/industry marketing roles at a SaaS or enterprise software company.

• Proven track record designing and executing integrated campaigns that drove measurable pipeline and revenue impact — not just activity metrics.

• Experience marketing into one or more of Box’s growth verticals (Life Sciences, Media & Entertainment, Retail) is strongly preferred. Fluency in vertical-specific buyer journeys, regulatory landscapes, or industry events is a plus.

• Skilled across the demand gen toolkit: ABM, content marketing, lead nurture, marketing automation, paid and organic social, SEM, content syndication, email, and executive events.

• Strong analytical instincts — you can diagnose funnel health, read a dashboard, and turn data into the next smart campaign decision.

• Excellent project management and stakeholder skills; you can orchestrate cross-functional teams without formal authority and keep senior leaders confidently informed.

• Familiarity with Marketo, Salesforce, Tableau, and 6sense (or a comparable ABM platform) preferred.

• Bachelor’s degree or equivalent experience.

Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 3 days per week.Your Recruiter will share more about how we work and company culture during the hiring process.

At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in. If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to apply!

EQUAL OPPORTUNITY

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, and any other protected ground of discrimination under applicable human rights legislation. Box strives to respect the dignity and ‎‎independence of people with disabilities and is committed to giving them the same ‎‎opportunity to succeed as all other employees. Inclusiveness is core to our culture at Box, and we strive to ensure you get the most from your interview experience.

Box makes reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please complete this form. Reasonable accommodations may include scheduling adjustments, document dictation and beyond.

Notice to applicants in Los Angeles:  Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chair Ordinance.  The Fair Chance Ordinance is provided here. 

Notice to applicants in San Francisco:  Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chair Ordinance.  The Fair Chance Ordinance is provided here. 

For details on how we protect your information when you apply, please see our Personnel Privacy Notice. If you are a California-resident, please read our California Applicant & Candidate Privacy Notice here.