We are seeking a dynamic and strategic Campaign Management Lead for North to join our team iin Rabat Morocco. As a key member of our marketing leadership, you will be responsible for developing and executing innovative marketing campaigns that drive growth and market share in south area..
- Develop and implement comprehensive marketing campaigns for vegetables products, aligning with overall brand strategy and business objectives
- Lead cross-functional teams to ensure seamless campaign execution across various channels, including digital, traditional, and in-store
- Analyze market trends, consumer behavior, and campaign performance data to inform strategy and optimize results
- Manage campaign budgets effectively, ensuring maximum ROI and efficient resource allocation
- Collaborate with internal stakeholders and external agencies to create compelling creative concepts and messaging
- Monitor competitor activities and market dynamics to identify opportunities and threats
- Provide mentorship and guidance to junior team members, fostering a culture of innovation and excellence
- Present campaign results and recommendations to senior leadership, demonstrating the impact on business performance.
Critical success factors & key challenges
- Sound knowledge of business, risk management, financial modelling tools & techniques
- Understanding of crops and grower segments (e.g. campaign management, marketing offers, channel strategies, market research techniques)
- Ability to work across boundaries within Marketing Organization with Portfolio Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
- To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills
- Generating new insights to influence strategic thinking
Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
- Minimum of 5 years of experience in marketing or advertising, with a focus on campaign management
- Proven track record of developing and executing successful marketing campaigns in the FMCG industry
- Strong understanding of the vegetables category, including market trends and consumer behavior in Morocco
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency in campaign management tools and marketing analytics platforms
- Outstanding leadership and team management skills
- Exceptional communication and presentation abilities, with the capacity to influence stakeholders at all levels
- Strong project management skills and ability to manage multiple campaigns simultaneously
- Fluency in English and French; Arabic language skills are a plus
- Demonstrated ability to work in a fast-paced, results-oriented environment
- Experience with budget management and financial planning for marketing campaigns
- Willingness to be implemented in the in-scope area
- Good English, French and Arabic language skillset required
