Campaign Developer

Best Egg, now part of Barclays, is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. As a Barclays company, we combine the agility and customer focus of a fintech with the global reach, stability, and purpose of a leading financial institution—working together to create a better financial future for our customers and communities. At Best Egg, you’ll find a culture grounded in our core values—putting people first, creating clarity, delivering with excellence, and leading with heart—enhanced by Barclays’ commitment to integrity, inclusion, and long-term impact. Together, we empower our colleagues to challenge, innovate, and take ownership while making a meaningful difference in people’s financial lives. With the strength of Barclays behind us, we offer expanded opportunities for growth, development, and career mobility across a global organization—while continuing to build the products and experiences that make Best Egg unique. We’re looking for collaborative, curious problem-solvers who are excited to make an impact and grow with us. We’re proud to be an equal opportunity employer committed to building a diverse and inclusive team. What we need you to do Support the execution and ongoing evolution of Best Egg’s customer engagement strategy by developing and executing email, SMS, and push campaigns in Braze. Configure tracking, links, and UTM parameters Collaborate with stakeholders across Marketing, Product, Compliance, and Brand to understand campaign requirements and support the delivery of accurate, compliant, and effective customer communications. Build and QA campaigns using established templates, dynamic content, and segmentation logic, ensuring accuracy, consistency, rendering, and alignment with business and regulatory requirements. Configure campaign journeys, personalization logic, and testing setups to support ongoing optimization and performance improvement. Maintain and update reusable templates and campaign components to support efficient and scalable execution. Support the implementation of required disclosures and regulatory updates in partnership with Compliance. Monitor campaign performance and support testing and optimization efforts through structured experimentation. Stay current on Braze capabilities and campaign production best practices and contribute ideas to improve processes and execution over time. You’ll like this role if Skills & qualifications you should bring to the table: