Campaign Content Writer

At JFrog, we’re reinventing DevOps, DevSecOps and AI development to help the world’s greatest companies innovate - and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production - a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?

We are looking for an Campaign Content Writer to join EMEA’s Demand Generation team, who is as comfortable with campaign logistics as content writing. Translating complex technical concepts into compelling narratives that resonate with our audience is your skillset, while you uphold the highest standards of our global brand voice.
In this role, you will be the engine behind our EMEA Demand Generation efforts. You will be the voice of our campaigns: writing and delivering high-converting English copy for emails, landing pages, ads and then executing those programs across the region. 

As an Campaign Content Writer at JFrog, you will…

• Take global campaign frameworks and "EMEA-ize" them to ensure they are culturally and linguistically relevant across the region while ensuring all stakeholders are aligned for on-time launches.
• Deploy and manage end to end multi-channel campaigns (Email, Web, Social, Paid) leveraging AI tools, to research and tailor for the EMEA market.
• Create the assets and narrative for demand gen campaigns, this includes writing email sequences, high-converting landing page copy, and paid campaigns via various channels (e.g LinkedIn ads, and webinar scripts). 
• Track and analyze KPIs (MQLs, SQLs, CTRs, pipeline). You don't just report numbers; you use them to tweak the next campaign for better performance and conversions.
• Write and A/B test various subject lines and messaging angles to identify what resonates best with our personas and ensure all campaigns maintain a consistent brand voice while optimizing for SEO/AIO and user engagement
• Support global communication projects targeted for the EMEA region. 

To be an Campaign Content Writer at JFrog, you need…

• Demonstrate a versatile writing style, with the ability to pivot between data-driven performance copy and creative.
• A native-level English writer (must) who understands the nuances of professional communication, but also thinks in terms of conversion funnels and lead flow.
• A minimum of 3-5 years of experience in a similar role, preferably within a fast-paced, high-growth environment 
• Strong project management abilities, attention to detail and ability to prioritize, with experience managing multiple initiatives with stakeholders globally.
• Proficiency with Marketing Automation (e.g Marketo) and Salesforce is advantageous.
• Experience working within the broad, diverse EMEA market and understanding the complexity of its GTM requirements.
• An independent, self-motivated work ethic and availability that caters to our global teams.
• Experience using AI tools to conduct research, insights and content creation.