Swoon was founded in 2012 to create distinctive designs that owners will want to keep forever and a lofty goal to spark home obsession everywhere.
We design original pieces in-house, and our innovative NPD process quickly discovers the next trend. Our testing platform ensures designs sell online at their intended price, and our data-led approach grows sales within families exponentially. Our business model cuts out expensive overheads like shops and overstocked warehouses, making our prices affordable.
Our distinctive look unlocks collaborations with leading retailers like John Lewis and many more. This diversified growth strategy is powering our brand to a significant market share. And we’re just getting started…
We’re on the hunt for a Buying and Merchandising Analyst who is motivated by data integrity, curious about what drives sales, and capable of translating complex numbers into actionable insights. This role is essential for the smooth running of our commercial operations and is two-fold:
- Operational Excellence: You will own our reporting ecosystem, from running weekly availability reports to maintaining accurate range records. You’ll be the gatekeeper of our stock forecast and ordering model, ensuring we have the right products at the right time to optimise revenue.
- Actionable Insights: Beyond just running the numbers, you’ll analyse performance to identify "winning" products, families, aesthetics and market gaps. You’ll provide the data-backed rationale that directs our design team on where to aim next, helping us grow into new categories with confidence.
We’re looking for someone process-obsessed and technically proficient, particularly with excel / sheets and keen to build dashboarding skills (like Sigma). You should be comfortable diving into line-level SKU performance one hour and presenting high-level stock recovery or pricing summaries to stakeholders the next. You’ll support key cycles like monthly ordering, annual pricing reviews, ensuring our stock model is managed with precision.
Key Responsibilities:
- Range Reporting
- Run weekly and monthly range reporting
- Ensure accurate range records are maintained
- Run weekly availability reporting and ensure actions are taken to ensure range is on site
- Run monthly newness reporting, providing clear directives to design team for extending winners
- Set up regular reporting for made to order business
- Range Analysis
- Inform range planning through research on market trends, competitor activity, and emerging opportunities.
- Analyse gaps in range (categories, price, aesthetic) and brief internal teams (design, manufacturing, marketing)
- Analyse winning families and create a framework to extend quickly
- Stock Reporting and Ordering:
- Run monthly forecast and ordering proposal
- Build and maintain stock forecast
- Run quarterly revenue reforecast
- Pricing and Margin Management:
- Review pricing to ensure competitive price offering across the range
- Run annual pricing review to ensure range is competitive vs competitors and action any pricing changes
- Business partner development and design team to ensure a smooth tendering process and that newness hits pricing targets
- Dashboarding and automation
- Utilise dashboarding tool Sigma to build and maintain revenue and range dashboards
- Manage and prioritise automation project work to enable quicker decision making
Requirements
Technical Requirements
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Experience: 2–3+ years in a highly analytical role, preferably within Retail Merchandising, Supply Chain, or Category Management.
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Advanced Excel/G-Sheets: Proficiency with complex formulas, Pivot Tables, and data modeling is essential, as the role involves "stock forecasting" and "revenue reforecast
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BI & Dashboarding: Hands-on experience with Sigma or keen to learn
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Retail literacy: A solid understanding of retail KPIs such as Cover, sell through and margin.
Functional & Analytical Skills
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Commercial Acumen: The ability to not just "run reports" but to translate data into "clear directives" for design and manufacturing teams.
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Gap Analysis: Proven ability to identify "white space" or gaps in a product range based on competitor benchmarking and market trends.
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Forecasting Accuracy: Experience in demand planning and building stock models that balance availability with terminal stock risk.
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Pricing Strategy: Familiarity with competitive pricing analysis and the impact of price elasticity on margins.
Soft Skills & Communication
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Stakeholder Management: Ability to "brief internal teams" (Design, Marketing, Manufacturing) and oversee multi functional internal projects
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Project Prioritisation: Experience managing automation projects or process improvements to speed up decision-making.
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Precision & Detail: Given the focus on "accurate range records" and "monthly forecast proposals," a high degree of numerical accuracy is non-negotiable.
Travel to London is required 2-4 days per month
Benefits
Upbeat, ambitious and collaborative – that’s us. We’re a lean team of 25, so if you relish responsibility and like to impact an outcome, we’re the place for you. We’ve made flexible working a permanent thing. Right now, the team works from home, but we’re open to what people might need in the future. We hold regular workshops in London; if the team wants to get together in a co-working space, that’s fine, too.
We have a wide range of perks and benefits, including:
Compensation & Benefits
- Competitive salary
- Share options programme
- Profit share scheme
- Wellbeing allowance
- Pension scheme
- Private medical cover for you and your family
Holidays, working environment and other perks
- 27 days holiday rising to 30 with tenure
- 4 months of summer hours finishing at 1 PM on a Friday (we’re currently trialling rolling this out permanently!)
- Free furniture on each anniversary of employment
- Friends & family discount of 20%
- Remote working
- Frequent meet-ups, in-person workshops and socials
