Buyer Relationship Manager, Fresh Produce

TLDR

Drive demand-side growth by building strong buyer relationships and increasing platform adoption within a tech-enabled marketplace for fresh produce in Africa.

The opportunity

Nile is transforming the way fresh produce is traded across Africa by connecting producers and buyers through a tech-enabled marketplace.

As a Buyer Relationship Manager, you will play a critical role in driving demand-side growth by building strong buyer relationships, increasing platform adoption, and enabling seamless trade execution. This role sits at the intersection of sales, customer success, and marketplace operations.

You’ll work closely with high-value buyers, helping them unlock more value from the platform while contributing directly to Nile’s growth and market expansion.

Role Overview

You will be responsible for managing and growing a portfolio of buyers on the Nile platform. This includes driving trading activity, improving customer experience, and ensuring buyers fully leverage the platform’s capabilities.

This role is ideal for a commercially minded, relationship-driven individual who thrives in a fast-paced, high-growth environment.

Key Responsibilities

  • Buyer Growth & Commercial Performance
    • Own and grow turnover within a defined portfolio of buyers
    • Drive increased trading frequency, basket size, and product mix
    • Identify opportunities to expand buyer engagement and unlock new demand
    • Support execution of high-value or time-sensitive transactions
  • Customer Relationship Management
    • Build strong, trust-based relationships with key buyers
    • Act as the primary point of contact for assigned accounts
    • Proactively engage buyers to understand needs, challenges, and opportunities
    • Resolve complex queries and exceptions quickly and effectively
  • Platform Adoption & Enablement
    • Train and onboard buyers to effectively use Nile’s online platform
    • Drive adoption of digital tools and self-service functionality
    • Educate customers on new features, products, and trading opportunities
    • Gather feedback to improve product and customer experience
  • Operational Support & Execution
    • Ensure smooth execution of trades from order to delivery
    • Collaborate with internal teams (operations, logistics, product) to resolve issues
    • Monitor order flow, identify risks, and take proactive action
    • Maintain high service levels and customer satisfaction
  • Market Insights & Feedback
    • Share customer insights, pricing trends, and market dynamics
    • Identify gaps in supply or demand and communicate internally
    • Contribute to improving marketplace efficiency and customer experience

Requirements

Skills & Experience

  • Experience in one or more of the following:
    • Fresh produce or agricultural trading
    • Food distribution or wholesale markets
    • Freight or logistics brokerage
    • B2B sales in FMCG or commodities
  • Strong commercial mindset with a focus on revenue growth
  • Excellent communication and relationship-building skills
  • High level of ownership and accountability
  • Ability to operate in a fast-paced, dynamic environment
  • Strong problem-solving and customer management skills
  • Bachelor’s degree preferred

What Success Looks Like

  • Consistent growth in buyer turnover and engagement
  • Strong, long-term relationships with key buyers
  • High platform adoption and customer satisfaction
  • Efficient resolution of customer issues and minimal trade friction
  • Meaningful contribution to marketplace growth and liquidity

Benefits

Why Join Nile

  • Be part of a mission-driven company transforming Africa’s food systems
  • Work in a fast-growing, high-impact environment
  • Collaborate with a high-performing, entrepreneurial team
  • Exposure to e-commerce, agri-tech, and marketplace innovation

Nile Fresh (Pty) Ltd operates a digital marketplace that connects farmers with buyers for fresh produce and farming inputs. By streamlining transactions and eliminating intermediaries, Nile offers a transparent, efficient platform that empowers farmers through direct access to markets and improved cash flow, all backed by robust data analytics.

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