Business Unit Director

Job Description

• Lead and manage a team of Sales Managers responsible for one of our key agency groups, ensuring strategic alignment, growth and collaboration across all business lines.
  
  

• Own the commercial relationship with your agency group, acting as the main point of contact for senior stakeholders (agency leads, holding company execs, trading directors).
  
  

• Drive strategic growth plans, identifying new revenue streams and partnership opportunities to strengthen Seedtag’s positioning within the agency ecosystem.
  
  

• Guide and mentor your team through coaching, pipeline management, and performance tracking to achieve and exceed collective targets.
  
  

• Coordinate cross-functional collaboration with Marketing, Insights, AdOps and Publisher teams to deliver seamless, high-impact campaigns for clients.
  
  

• Develop and execute quarterly business reviews (QBRs) with agencies and brands to reinforce Seedtag’s value proposition and drive renewals or upsells.
  
  

• Ensure accurate forecasting and revenue tracking, maintaining high visibility of your team’s pipeline and performance.
  

• Represent Seedtag in the French market, attending industry events, contributing to thought leadership, and fostering strong agency relationships.
  

• +7 years of experience in digital advertising, with a strong commercial background in media agencies, publishers, or ad tech companies.
• A solid network of senior-level relationships within Publicis in France  and brands related to the agency.
• Proven leadership and team management experience, ideally leading sales or account teams.
• Strong strategic vision and understanding of the French agency landscape (Big 6 or major independents).
• Deep knowledge of the programmatic ecosystem, especially in contextual and cookieless solutions.
• Excellent communication, negotiation, and influencing skills.
• Fluent in French and English (both required).
• A proactive, analytical and growth-oriented mindset.