Business Partner, Marketing

#LI-Remot

#LI-JC2

About the Role

This role, Corporate Technology Business Partner, will act as a business process analyst and product owner supporting Veeam’s Marketing capability areas — including Corporate Marketing, Web, Customer Marketing, and Corporate Communications. You will lead the intake, prioritization, and execution of technology solutions across these domains, ensuring that digital tools, platforms, and processes enable measurable outcomes.  
 
This role is ideal for someone who thrives at the intersection of marketing and technology and can translate evolving business needs into structured roadmaps, workflows, and delivered capabilities. There will be some travel a few times a year.

This role is remote within the US, but we are prioritizing candidates based in Eastern time zone for team alignment.

What You’ll Do

• Own and manage product intake across Marketing functions, helping teams define and refine business needs web experiences, brand initiatives, and internal/external communications 
• Maintain and prioritize the product backlog across platforms supporting digital marketing, web CMS, marketing automation, asset management, and analytics 
• Translate marketing business needs into clear requirements and user stories with defined acceptance criteria 
• Analyze and optimize current-state marketing processes, from campaign planning and lead capture to nurture, scoring, handoff, and reporting
• Prioritize work based on marketing impact, urgency, business value, and dependencies with Corporate Marketing, Marketing Operations, and Corporate Communications teams 
• Collaborate with marketing operations, content teams, field marketers, and technical owners of platforms such as AEM, Marketo, and Salesforce
• Track key KPIs related to campaign performance, platform usage, and process efficiency to inform prioritization and measure success
• Drive feature adoption by coordinating with enablement, change management, and training teams to support smooth transitions and end-user readiness
• Act as the voice of the business in agile delivery processes, representing marketing objectives during planning, demos, and retrospectives
• Continuously refine backlog and roadmap based on data, feedback, and shifting marketing strategies 

What You’ll Bring

• 5+ years of experience in a role involving product ownership, business analysis, or marketing technology enablement
• Business Domain Knowledge – Strong understanding of B2B marketing functions, including content marketing, web, and brand communications
• Demonstrated ability to define and manage a product backlog, write user stories, and deliver iteratively using agile methods
• Stakeholder Engagement & Influence – Build credibility with senior marketers, creative teams, digital teams, and technical partners
• Process Analysis & Optimization – Capable of streamlining campaign ops, marketing workflows, and cross-functional execution processes
• Business Capability Management – Understands the evolution of key marketing capabilities and how tech can support maturity
• Facilitation & Communication – Leads conversations that align business goals and technical constraints; documents clearly and communicates effectively
• Familiarity with enterprise tech platforms supporting digital experience, marketing AI implementations, or marketing communications  
• Experience managing backlogs and agile delivery using Jira, Aha!, Confluence, or similar tools 

Bonus Skills

• Certifications such as CSPO, SAFe PO/PM, CBAP, or marketing technology platforms (e.g., Adobe Experience Manager) are a plus
• Data Analysis & KPI Development – Works with marketing analytics and ops teams to define and track campaign metrics, lead flow benchmarks, and platform ROI
• Prior experience supporting web properties or brand/comms initiatives is strongly preferred 

Technical Stack

• Familiarity with marketing and web technology platforms, including AEM, Salesforce, Drupal, Workfront, Uberflip, or equivalent
• Skilled in mapping marketing processes and documenting requirements using tools like Lucidchart, Visio, or Miro
• Familiar with marketing KPIs and funnel metrics such as MQL, SQL, pipeline attribution, email performance, and digital engagement
• Able to contribute to and optimize integration points across CRM, marketing automation, CMS, asset libraries, and analytics platforms
• Proficient in basic data interpretation and supporting dashboard/reporting needs from platforms like Salesforce, Tableau, or Google Analytics